adidas TERREX ‘United by Summits’ Aims to Change the Outdoor Experience
Showing us that new heights can be reached without climbing thousands of feet above sea level.
The United by Summits campaign by adidas TERREX is bringing awareness to how inclusive nature can be by focusing on community, personal goals, and empowerment. Through a film series of summits, the campaign focuses on adventurers around the world who are leading and inspiring others to do the same. adidas TERREX’s vision is to encourage everyone to get out into nature no matter who you are or where you’re from. It works to promote a more connected, conscious and adventurous life.
The Summit of the New Dawn takes place at Camp Yoshi, a collective founded by chef Rasah Frazier, his wife Shequita and brother Ron, and is an adventure program that aims to demystify the outdoors for black and brown individuals. With the mission to make nature inclusive for people from different backgrounds and communities, the camp helps to remove traumatizing barriers that BIPOC face from certain areas in the wilderness. It also reminds BIPOC that they deserve to feel safe in these spaces. During the summit film, adidas TERREX talks to young adults like Tiffany, Jonathan, and others about the lessons Camp Yoshi has taught them, such as trusting oneself more, overcoming fears and finding a time to take a beat.
Starring professional BMX rider Demarcus Paul, the Summit of the Reasons to Ride focuses on the journey of the Georgia born biker. Going to an integrated school when he was younger, he found a sense of belonging in the bike community from there his love of BMX grew, taking him to San Diego.
The Adaptive Climbing Group was founded by Kareemah Batts and built on an inspiring community who wishes to make climbing more accessible for everyone. Batts revealed in the Summit of the Climbing Family that the reason they started ACG was due to the fact that the access to paraclimbing in East New York was very limited. From there, the group works to support and push others to “be themselves and stand by it”.
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Professional trail runner, Ruth Croft shares in the Summit of the Lifelong Trail her struggles and obstacles she has faced in her life as a runner. As the third fastest woman to run the Western States 100 Mile Endurance Run, she’s reached professional summits in addition to personal summits centered around connection, balance, and newfound curiosity.
Focused on how summits come in all different shapes and sizes, Summit of the Shared Stage tells the story of professional trail runner Lu Yangchun and adidas Runners’ member Eliza Zheng. Unified over their shared joy for running, the two embrace individuality and stay committed to their own personal goals. “My goal is to win the OCC race at the UTMB,” says Yangchun, while Zheng is focused on another ambition entirely: “just sticking to running itself is my goal. It was because I started running that I got to know more and more friends”.
Professional climber Melissa Le Néve and mountaineer Lise Billon have gone on many adventures together but share the summit of friendship. In Summit of the Unbreakable Bond the two explain how the other has helped them reconnect with climbing and the mountains. Prevailing through tragedy and fear, the bond between the two inspires others to grab a friend and find joy in the outdoors.
The Norwegian way of life, called friluftsliv, is a commitment and passion for the outdoors, no matter the weather conditions. Alpinish Raphaela Haug and skier Caja Schöpf describe the liberating joy of unbound freedom in the Summit of the Right to Wander. “The summit is what drives us forward, but the freedom to wander is a gift and we should treat it with great respect,” says Caja.
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adidas TERREX is challenging the public to go on their own adventures and is offering help to those who wish to share their own personal summit, no matter how big or small, by applying through the My Summit initiative. Judges will select three projects pertaining to each category: adventure, community, and sustainability.
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