Wrangler® to Celebrate 75th Year Anniversary With Lollapalooza and Austin City Limits Activations

The denim company and Live Nation have lined up special merch, experiences, and giveaways.

Events 
1,694 Hypes 0 Comments

Wrangler is celebrating its 75th anniversary with music in mind. With the return of music festivals in full swing, the heritage denim label has collaborated with entertainment company Live Nation to bring an immersive and customizable experience to two of the summer’s most anticipated events: Lollapalooza (Chicago and Berlin) and Austin City Limits.

Western fashion influences have dominated the current industry, with cowboy boots, chaps, and denim becoming staples of modern trends. Wrangler and Live Nation wanted to give fans the opportunity to express themselves freely while dancing the night away to their favorite artists, by sponsoring sweepstakes in which fans can win trips to these sought-after music celebrations.

“At a time when western influence continues to surge in the world of fashion, festivals are combining different genres, fan bases, lifestyles, and experiences across the globe,” says Wrangler’s VP of Global Marketing, Holly Wheeler, “We’re thrilled to collaborate with Live Nation and celebrate with fans in ways we haven’t before.” 

Music has been intertwined with Wrangler’s ethos for generations, as some of the brand’s most loyal supporters are rockstars and country musicians clad in Wrangler’s tried-and-true pieces. As music and fashion allow for maximal freedom of expression, what better way to bring individuals together than to unite upon those two things?

Wrangler will host activations on-site at Lollapalooza, showcasing its brand heritage and legacy through exclusive denim merchandise. The apparel reinforces Wrangler’s lived-in quality, as each piece is cut from timeless, durable denim, but the brand brings a personable appeal by incorporating laser customization. Denim shorts, jackets, and overalls can be assured to reflect each wearer’s unique style with this personal touch.

Graphic tees will be sold in the official Lollapalooza merch tent and a complete line of Wrangler x Lollapalooza apparel will be sold on wrangler.com. If you want to join in on the festivities, you can drop in on Wrangler at Lollapalooza Chicago from July 28-31, Lollapalooza Berlin from September 24-25, or at ACL from October 7-9 and October 14-16. Visit this website for more information about the 75th Anniversary Sweepstakes.

Read Full Article

What to Read Next

Wrangler® and Leon Bridges Celebrate the Brand’s 75th Anniversary With New 29-Piece Collection
Fashion 

Wrangler® and Leon Bridges Celebrate the Brand’s 75th Anniversary With New 29-Piece Collection

Presented by Wrangler
The “Mr. Wrangler” artist’s career is intertwined with Wrangler’s legacy, making the collab a favorable fit.

Wrangler® Brings Back The Classics With 75th Anniversary Reissue Collection
Fashion 

Wrangler® Brings Back The Classics With 75th Anniversary Reissue Collection

Presented by Wrangler
The collection resurfaces iconic Western styles of the past, with modern twists.

Manchester City Celebrate the Year of the Rabbit With Limited-Edition Jersey Capsule
Fashion 

Manchester City Celebrate the Year of the Rabbit With Limited-Edition Jersey Capsule

Paying tribute to the successful mission of China’s Lunar rover, the Jade Rabbit in 2013.


The First Week Projections for Beyoncé's 'RENAISSANCE' Are Here
Music

The First Week Projections for Beyoncé's 'RENAISSANCE' Are Here

The album is expected to accumulate more than 170 million plays in the United States.

See K-Pop's SEVENTEEN Explore the “WORLD” in New Music Video
Music

See K-Pop's SEVENTEEN Explore the “WORLD” in New Music Video

The song comes off of the recently-released ‘Sector 17’ LP.

"æquō" Gallery is Bringing Contemporary Collectible Design to Mumbai
Design

"æquō" Gallery is Bringing Contemporary Collectible Design to Mumbai

Fusing India’s craft heritage with the work of contemporary designers.

Release Info for the JJJJound x Reebok NPC II Collaboration
Footwear

Release Info for the JJJJound x Reebok NPC II Collaboration

The Montreal-based entity reworks the 1985 classic with a clean arrangement.

Nintendo Will Shutter Its Wii U and 3DS eShops in Early 2023
Gaming

Nintendo Will Shutter Its Wii U and 3DS eShops in Early 2023

Barring gamers from purchasing any new content.

Travis Scott Reunites With Jordan Brand With an Air Jordan 1 Low OG Collab in This Week's Best Footwear Drops
Footwear 

Travis Scott Reunites With Jordan Brand With an Air Jordan 1 Low OG Collab in This Week's Best Footwear Drops

JJJJound’s Reebok NPC III collaboration, Union’s final two Cortez team-ups and more are also dropping.


Artisans de Geneve Transforms Rolex Datejust Into Single-Hand Heure Solitaire
Watches

Artisans de Geneve Transforms Rolex Datejust Into Single-Hand Heure Solitaire

Customized for Italian World Cup-winning goalkeeper Gigi Buffon.

Make LOEWE's Transparent Rubber Boot Your New Festival Season Companion
Footwear

Make LOEWE's Transparent Rubber Boot Your New Festival Season Companion

As seen during the house’s Fall/Winter 2022 men’s runway show.

Mattel and Mediatonic Come Together for 'Masters of the Universe' x 'Fall Guys' Figures
Toys

Mattel and Mediatonic Come Together for 'Masters of the Universe' x 'Fall Guys' Figures

San Diego Comic Con attendees will get an exclusive first look.

Chevrolet Introduces the Fully-Electric Blazer EV
Automotive

Chevrolet Introduces the Fully-Electric Blazer EV

An AWD pushing 557 horsepower.

Medellín’s Emerging Voices Are Championing Inclusivity Through Reggaeton
Music 

Medellín’s Emerging Voices Are Championing Inclusivity Through Reggaeton

Thanks to Boiler Room x Ballantine’s True Music Studios, reggaeton is set to dominate the global stage with welcome arms.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.