Dickies Partners With Estevan Oriol on a Capsule Collection That Celebrates Chicano Culture
Shining a spotlight on LA’s Lowriding community.
Having built a worldwide name for himself as a celebrated lifestyle photographer, Estevan Oriol is now bringing his flair for capturing ‘grit and glam’ to the doorstep of the Dickies brand.
Oriol has partnered with Dickies on an exclusive capsule collection that celebrates the Chicano culture and shines a spotlight on LA’s Lowriding community. The collection features Dickies iconic workwear staples – work pants, overalls, and T-shirts. Dickies’ indigo denim appears in “Bib Overalls,” and work pants are in Dickies Original “874® Twill” fabric, while a “LA Nights” version of the brand’s tees appears in a long sleeve format.
In addition to the collection, Oriol also got behind the lens to capture the campaign lookbook for the drop. Models appear in a laidback slow approach to life, posed in and around a series of Lowriding vehicles.
Commenting on the importance of Chicano culture, Oriol tells Hypebeast: “Capturing the raw reality of Los Angeles street life and Chicano lowrider culture is my life’s calling. I’m devoted to humanizing the parts of the city. I’m humbled to have received the immense trust, respect and responsibility from Dickies to document their clothing in an intimate way that authentically represents Chicano culture today.”
“Dickies embodies the toughness and spirit of Los Angeles street culture, so it was an honor to design a collection for them that reflects that. A brand with heritage,” Oriol added.
Sarah Crockett, Dickies’ Global Chief Marketing Officer, discussed the brand’s push for inclusivity and amplified Oriol’s voice by saying, “We’re honored to have been able to immortalize in this collection Estevan’s deep ties to Chicano lowriding and the real moments he’s captured while telling the story of the City of Angels over the last 25 years.”
The Estevan Oriol x Dickies capsule collection is available now on the brand’s website, with item price points of $80 USD to $150 USD.
In other fashion news, 24kGoldn combined sophisticated swag with vibrant street style for a recent trip to Europe.
