In the modern era of consumer goods, collaboration has become increasingly important. Whether it be highly-favored labels and designers co-signing sneaker models to drive excitement or restaurants flipping menu items into something connected to a celebrity, there’s no denying that partnerships are a major force in the decision making of customers. A prime example of how this can lead to a mutually beneficial relationship is the Eric Emanuel x McDonald’s x
In celebration of the annual McDonald’s All American Games, two games that feature all-star high school boys and girls basketball players, this trio came together to rework the Forum 84 High. Referencing McDonald’s classic paper bags, the shoe utilizes a top layer of brown with collaborative branding throughout the upper. However, this layer will wear-away with age to reveal traditional McDonald’s colors of red on the lacing system, yellow at the Three Stripes and cream throughout the remainder.
The international release for the Eric Emanuel x McDonald’s x adidas Forum 84 High has already begun via select retailers such as atmos Tokyo at a price of ¥18,000 JPY (approx. $130 USD). However, adidas is expected to have pairs available soon.
In other footwear news, adidas has reworked its Campus 00 with oversized laces.