Bella Hadid Stars in Balenciaga's Latest Fall 2022 Campaign
Helping introduce the fashion house’s new “Crush Bag.”
Continuing its push for its Fall 2022 collection, Balenciaga has now delivered a new campaign for the season, starring Bella Hadid. The new set of imagery leads with the famed model tasked with helping introduce the fashion house’s new “Crush Bag.”
Serving to further express the aesthetic vision of Creative Director Demna Gvasalia, the campaign also features Lina Zhang, Aya Nakamura, Inti Wang, Abdou Diop and Zuo Chen. The showing sees the cast dressed in shrunken, distressed, or deconstructed ready-to-wear, along with jewelry and underwear from Balenciaga.
Unveiled during Balenciaga’s Winter 2022 runway presentation, the Crush Bag features a unique collapsable and expandable design that plays on the look of the classic handbag. Notably reimaging the iconic Balenciaga Hourglass bag shape with curved and pointed edges with supple leather construction in smooth, shiny, diagonally quilted, and croc-embossed variations. The Crush Bag also comes with either a convertible silver or gold chain, or a single leather strap for carrying.
Small, medium, and large sizes of the Balenciaga Crush Bag are now available in “Black,” “Optic White,” “Sweet Pink,” “Vivid Green,” and “Metallic Silver” from Balenciaga. Take a look at Balenciaga’s Fall 2022 campaign starring Bella Hadid above.
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