Take a Dip With Thom Browne in Its Inaugural Swim Campaign

Challenging the gender codes of swim.

Fashion
6,994 Hypes 9 Comments

Thom Browne is diving into the summer heat with its inaugural swim campaign photographed by Richard Phibbs.

The campaign’s creative direction is rooted in modernizing gender norms when it comes to swimwear. Since the inception of the brand, Thom Browne has always gone against the grain to break down barriers between menswear and womenswear when it comes to suit tailoring, making it the norm for men to wear kilts and women to wear trousers. Sticking to his own traditions, Thom Browne is inviting audiences to take a dip in the new age of swim.

The designs maintain Thom Browne’s signature four stripe motif on the bikinis and board shorts. The campaign sees men pairing the board shorts with the triangle bikini tops and women wearing the board shorts as well. The blouson jackets also feature matching four-bar stripes with adjustable draw cords to round out the collection. In regards to how personal the collection is to the designer himself, Thom Browne tells HYPEBEAST in an exclusive quote,

“swimming was always a huge part of my life…
i always knew i would develop swim for my collection…
i wish i had these trunks when i was at notre dame…”

The inaugural swim campaign continues to push audiences to think and wear beyond the gender norms dictated by traditional fashion and explore the modernization of today’s uniform instead. Stay tuned on Thom Browne for the upcoming release of the swim collection.

Elsewhere in swimwear, take a look at Vilebrequin’s new art-focused collection.

Read Full Article

What to Read Next

Thom Browne Announces First Physical Retail Location in France
Fashion

Thom Browne Announces First Physical Retail Location in France

Opening at the private club EPI in Saint-Tropez.

Thom Browne Arrives With 4-Bar and Paper Label Goods
Fashion

Thom Browne Arrives With 4-Bar and Paper Label Goods

Featuring a dark gray pebble grain leather square tote and card holder.

Thom Browne Brings the Drama to Classic Tailoring for Fall 2022
Fashion

Thom Browne Brings the Drama to Classic Tailoring for Fall 2022

Youthful memories are brought to life in unexpected proportions.


Balenciaga, Prada and Thom Browne Partner With Meta on Digital Fashion Marketplace
Fashion

Balenciaga, Prada and Thom Browne Partner With Meta on Digital Fashion Marketplace

With Mark Zuckerberg’s avatar modeling the luxury looks.

Early Reactions of 'Jurassic World: Dominion' Divides Critics, Calling It a "Massive Disappointment"
Entertainment

Early Reactions of 'Jurassic World: Dominion' Divides Critics, Calling It a "Massive Disappointment"

The film has the franchise’s worse Rotten Tomatoes score at 38%.

Kojima Productions' Upcoming Horror Game Leaks
Gaming

Kojima Productions' Upcoming Horror Game Leaks

‘Overdose’ is reportedly the next game from Hideo Kojima’s development studio.

Paraboot and All Triangles Deliver MLB-Inspired Michael Derbys
Footwear

Paraboot and All Triangles Deliver MLB-Inspired Michael Derbys

10 unique pairs arriving with digital twins.

Roku's Stock Surges Following Netflix Acquisition Rumors
Tech

Roku's Stock Surges Following Netflix Acquisition Rumors

A 10% jump.

LEGO 'Star Wars' Reenacts Obi-Wan Kenobi and Darth Vader Fight Scene
Toys

LEGO 'Star Wars' Reenacts Obi-Wan Kenobi and Darth Vader Fight Scene

As seen in the Disney+ series ‘Obi-Wan Kenobi.’


Celine Set to Return to the Paris Runway This Fashion Week
Fashion

Celine Set to Return to the Paris Runway This Fashion Week

Hedi Slimane will close out the Men’s SS23 PFW with the Celine show.

Paramount Pictures CEO Speaks on 'Top Gun 3' Possibility
Entertainment

Paramount Pictures CEO Speaks on 'Top Gun 3' Possibility

“This is an incredible run. The sky is the limit for this movie.”

Twitter Expected To Provide Elon Musk With Spam Data as Part of Deal
Tech

Twitter Expected To Provide Elon Musk With Spam Data as Part of Deal

After threatening to end the Twitter deal over lack of information on spam accounts.

Christophe Gans Confirms He Is Writing a New 'Silent Hill' Film
Entertainment

Christophe Gans Confirms He Is Writing a New 'Silent Hill' Film

The series might be making a comeback after 10 years.

Hulu Delivers Teaser of Mike Tyson Limited Series
Entertainment

Hulu Delivers Teaser of Mike Tyson Limited Series

‘MIKE’ premieres this August.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.