Thom Browne is diving into the summer heat with its inaugural swim campaign photographed by Richard Phibbs.
The campaign’s creative direction is rooted in modernizing gender norms when it comes to swimwear. Since the inception of the brand, Thom Browne has always gone against the grain to break down barriers between menswear and womenswear when it comes to suit tailoring, making it the norm for men to wear kilts and women to wear trousers. Sticking to his own traditions, Thom Browne is inviting audiences to take a dip in the new age of swim.
The designs maintain Thom Browne’s signature four stripe motif on the bikinis and board shorts. The campaign sees men pairing the board shorts with the triangle bikini tops and women wearing the board shorts as well. The blouson jackets also feature matching four-bar stripes with adjustable draw cords to round out the collection. In regards to how personal the collection is to the designer himself, Thom Browne tells HYPEBEAST in an exclusive quote,
“swimming was always a huge part of my life…
i always knew i would develop swim for my collection…
i wish i had these trunks when i was at notre dame…”
The inaugural swim campaign continues to push audiences to think and wear beyond the gender norms dictated by traditional fashion and explore the modernization of today’s uniform instead. Stay tuned on Thom Browne for the upcoming release of the swim collection.
Elsewhere in swimwear, take a look at Vilebrequin’s new art-focused collection.