MTN DEW Renews the Beloved Baja Blast

In addition to a new flavorful energy drink release.

Food & Beverage
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Just in time for hot summer days, MTN DEW® announced that it’s reviving the highly-praised Baja Blast flavors for a limited time. Kicking off the Summer of Baja, original Baja Blast and Baja Blast Zero Sugar versions are returning, along with some brand new options.

In tune with the summer theme, two new tropical flavors are now being introduced: Baja Mango Gem and Baja Gold, a refreshing pineapple taste. Along with these new additions, MTN DEW® will also be launching their first-ever Baja Blast energy drink, elevated with citicoline, caffeine, and zero added sugar.

To celebrate the comeback of a fan favorite, MTN DEW® is also hosting a sweepstakes — Lost Treasures of Baja Island. You can enter at TreasuresOfBajaIsland.com for a chance at a daily prize of $1000 and an exclusive never before released MTN DEW Baja Blast flavor.

These new summer drinks are available for a select time at all major retailers and convenience stores nationwide. Baja Blast beverages are also offered year-round at Taco Bell.

In case you missed it, Jack Harlow is getting his own KFC meal.

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Kayla Curtis Evans Editor

Kayla Curtis-Evans is an editor and writer with 7 years of experience, currently serving as an editor across both Organic and Branded Content at Hypebeast. She’s been at Hypebeast for four years, helping to execute interviews and features, conceptualize editorial and social-first franchises, and cover events. Her editorial interests cover a range of categories, from fashion, to culture, to sustainability, in which she has a formal background.

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