adidas Originals Debuts Four New Watches Designed by Timex Group
Including colorful analogue and digital options.
adidas Originals has dropped four colorful new watches, its first designed and manufactured by Timex Group.
A mix of two digital and two analogue timepieces. Digital One GMT is a multifunction digital watch with GMT function and contrasting semi-transparent cases and straps while Digital Two is multifunction digital watch with a metal case in five colorways with a choice of either rubber straps or seven-link metal bracelets.
The two analogue pieces are both three-handers; Project One is solar-powered with Breguet hands, a bio-based resin strap and ocean recycled plastic case, while Project Two features an embossed adidas logo on the dial.
“The new collection is where design exploration and watch functionality converge,” says Giorgio Galli, Chief Executive Creative Director of Timex Group. “This collection tells a story of purpose and thought and lends itself to self-expression and self-awareness.”
The new range “blends the Timex Group watchmaking and design expertise and adidas Originals’ street culture inspiration” and is available now via Adidas, with prices starting at £49 GBP (approximately $60 USD).
Elsewhere in watches, French microbrand Serica drops new $1,300 USD dive watch.
