Unofficial Wants You to ‘Play the Frame’ in New Collab with Fortnite

Inspired by the game’s iconic characters and combat costumes.

Fashion 
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British eyewear brand Unofficial has teamed up with Fortnite to launch a dynamic, new glasses collection that brings the popular video game to the lens.

Exclusively sold at Vision Express, the 10-piece range comprises of eight sunglasses and two blue light filter frames each inscribed with recognizable symbols and icons from the viral game. As any die-hard Fortnite fan will notice, the frames are designed into three mini-collections dedicated to the Meowscles, Midas and the Cuddle Team Leader characters.

The two-part Meowscles range features a sporty visor dressed with blue mirror lenses and a pair of large pantos with orange mirror lenses that come together to mimic the fighter’s two-toned fur. Reflective gold aviators with black metal frames take notes from Fortnite’s Midas character, while the Cuddle Team Leader inspires the cat-eyed frames with deep gradient pink lenses.

Fans can also shop from an assortment of other Unofficial x Fortnite frames including a chunky aviator with lenses tinted in a warm, Banana-outfit yellow or the three iterations of the minimal Victory Royale-style frames.

In the campaign – titled Play The Frame – Unofficial invites wearers to step into their own unique character, showcasing a diverse range that they hope will encourage playful expression. Take a closer look at the full eyewear range in the gallery above.

The Unofficial x Fortnite collection is available to shop now from select Vision Express stores and via its webstore.

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