Unofficial Wants You to ‘Play the Frame’ in New Collab with Fortnite
Inspired by the game’s iconic characters and combat costumes.
British eyewear brand Unofficial has teamed up with Fortnite to launch a dynamic, new glasses collection that brings the popular video game to the lens.
Exclusively sold at Vision Express, the 10-piece range comprises of eight sunglasses and two blue light filter frames each inscribed with recognizable symbols and icons from the viral game. As any die-hard Fortnite fan will notice, the frames are designed into three mini-collections dedicated to the Meowscles, Midas and the Cuddle Team Leader characters.
The two-part Meowscles range features a sporty visor dressed with blue mirror lenses and a pair of large pantos with orange mirror lenses that come together to mimic the fighter’s two-toned fur. Reflective gold aviators with black metal frames take notes from Fortnite’s Midas character, while the Cuddle Team Leader inspires the cat-eyed frames with deep gradient pink lenses.
Fans can also shop from an assortment of other Unofficial x Fortnite frames including a chunky aviator with lenses tinted in a warm, Banana-outfit yellow or the three iterations of the minimal Victory Royale-style frames.
In the campaign – titled Play The Frame – Unofficial invites wearers to step into their own unique character, showcasing a diverse range that they hope will encourage playful expression. Take a closer look at the full eyewear range in the gallery above.
The Unofficial x Fortnite collection is available to shop now from select Vision Express stores and via its webstore.
