HYPEGOLF Celebrates the Opening of Its SoHo Clubhouse With Tequila Herradura

Kicking things off with curated apparel, golf simulators and cocktails.

Events 
5,075 Hypes 4 Comments

HYPEGOLF’s pop-up storefront held in the SoHo shopping district opened its doors on May 12 to HYPEBEAST’s stylish golf community. Tequila Herradura served as the onsite bar, treating guests to specialty cocktails as live DJ sets played through the night. During its three-month run, HYPEGOLF Clubhouse will introduce new and longtime enthusiasts to a series of activations, programing and panel discussions, displaying tangible and virtual applications of the sport.

The gathering saw a diverse crowd of creatives and personalities from the golf world and beyond who joined in celebration and community, including an appearance from streetwear pioneer Jeff Staple. New York street golfer Tiger Hood also stopped by, entertaining those waiting in line with his contagious energy. The onsite Tequila Herradura bar offered guests specialty cocktails and refreshments throughout the night, later treating entertainment lawyer Gary Adelman and pro-skater Jack Fardell to custom-designed bottles.

In the spirit of the brand’s ethos, HYPEGOLF hosted an Extraordinary People ceremony to honor personalities radically shifting cultural perceptions of golf through creative and communal avenues of expression. The crowd gathered to celebrate Managing Editor and visionary behind HYPEGOLF, Ray Mate’, as an exemplary talent. Speaking on his experience in the streetwear space and navigating a myriad of creative outlets, Mate’ highlighted contemporary leaders ushering in an inclusive, expressive future for the sport of golf and its new frontier of fashion-forward supporters.

The three-month pop-up is open until July 24 and will spotlight unique intersections with streetwear, tech and emerging applications of the sport of golf. Stay in the know with HYPEBEAST Country Club and HYPEGOLF’s Instagram for all things golf-related. To learn more about Tequila Herradura, head to the brand’s website.

HYPEGOLF Clubhouse Pop-Up

Location: 27 Mercer Street
Store Hours:
Monday to Thursday from 11AM to 7PM ET
Friday to Saturday from 11AM to 8PM ET
Sunday from 11AM to 6PM ET

DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.
Herradura is a registered trademark. ©2022 Brown-Forman.
Tequila, 40%. Imp. by BFC Lou, KY.

Read Full Article

What to Read Next

Take a First Look Inside the HYPEGOLF NYC Clubhouse
Fashion Events 

Take a First Look Inside the HYPEGOLF NYC Clubhouse

The pop-up shop brings contemporary golf culture and brands to an immersive space in SoHo.

Experience the New LA Golf Putter at HYPEGOLF Clubhouse
Sports 

Experience the New LA Golf Putter at HYPEGOLF Clubhouse

Presented by LA Golf
Exclusively available in-store at the HYPEGOLF Clubhouse.

HYPEGOLF After Hours: Oakley Celebrates New Re:SubZero Collection at the Clubhouse
Events 

HYPEGOLF After Hours: Oakley Celebrates New Re:SubZero Collection at the Clubhouse

Presented by Oakley
A night of golfing, drinks, food and a close look at Oakley’s Re:SubZero eyewear.


J. Lindeberg Introduces High Summer Collection at HYPEGOLF Clubhouse Pop-Up
Fashion 

J. Lindeberg Introduces High Summer Collection at HYPEGOLF Clubhouse Pop-Up

Presented by J. Lindeberg
On display until July 24.

Albert Oehlen Brought His Ultra-Caffeinated “Cofftea” Beverage to Frieze New York
Art

Albert Oehlen Brought His Ultra-Caffeinated “Cofftea” Beverage to Frieze New York

“A drink that will never let you sleep again.”

British No.1 Tennis Player Cameron Norrie Discusses Relationship With Time
Watches

British No.1 Tennis Player Cameron Norrie Discusses Relationship With Time

The Rado ambassador is only the fourth Brit to break into the World Top 10.

Official Images of the adidas YEEZY BOOST 350 V2 CMPCT “Slate Carbon”
Footwear

Official Images of the adidas YEEZY BOOST 350 V2 CMPCT “Slate Carbon”

Kanye’s sock-like model gets whipped up in with understated tones.

Lil Durk Drops '7220 (Reloaded)' Extended Album
Music

Lil Durk Drops '7220 (Reloaded)' Extended Album

Featuring a new opening track.

Official Look at the Travis Scott x Nike Air Trainer 1
Footwear

Official Look at the Travis Scott x Nike Air Trainer 1

“Grey Haze” and “Wheat” colorways are packaged with detachable shrouds.


Behind the HYPE: How Salomon Brought Performance to High Fashion
Footwear

Behind the HYPE: How Salomon Brought Performance to High Fashion

From utilitarian ski gear to designer collaborations.

Marvel Taps Bear Walker for a Set of Limited-Edition Hand-Crafted Superhero Skateboards
Design

Marvel Taps Bear Walker for a Set of Limited-Edition Hand-Crafted Superhero Skateboards

Featuring Iron Man, Black Panther, Hulk and Wolverine.

Nikkolos Mohammed Presents the “Survivalist” at ALLCITY
Art

Nikkolos Mohammed Presents the “Survivalist” at ALLCITY

On view in Brooklyn until May 30.

Harry Styles Delivers Third Studio Album 'Harry's House'
Music

Harry Styles Delivers Third Studio Album 'Harry's House'

Featuring 13 tracks.

WINNIE New York Only Wanted To Fly Under the Radar
Fashion 

WINNIE New York Only Wanted To Fly Under the Radar

Idris Balogun, the designer behind the 2022 LVMH Prize finalist label, talks to HYPEBEAST about his journey into fashion.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.