New Balance Celebrates Grey Day With Three Heritage Silhouettes

Introducing eco-friendly iterations of the 327, 57/40, and XC-72.

Footwear
6.8K 0 Comments

For this year’s annual “Grey Day” celebrations, New Balance pays tribute to the signature colorway the brand is known for through a trio of tonal heritage models. The upcoming “Grey Day” pack includes the 327, 57/40, and XC-72 silhouettes which are introduced under the campaign moniker “Worn by anyone,” highlighting the versatility and forward-thinking nature of the sneakers.

Leading the collection is the New Balance 327, which was first popularized in 2020 via Charaf Tajer’s Casablanca collaboration. The sneakers arrive in mesh and suede uppers with an oversized metallic silver “N” logo running across the laterals. A widened white geometric midsole and black traction outsoles complete the pairs.

Next up is the 54/70, a hybrid lifestyle runner unveiled in 2021. The sneaker is featured in a creamy mix of nylon, mesh, and suede with stacked wavy midsoles and black rubber outsoles. Rounding out the collection is the rugged XC-72 silhouette which draws inspiration from the world racing and concept cars from the ’70s. The streamlined design incorporates a heavily texturized outsole that extends over the mudguard and tire-like overlays across the heel counter.

All three silhouettes feature bright green insoles that indicate their involvement in New Balance’s newly established Green Leaf Standard. The initiative highlights the use of environmentally preferred materials with uppers featuring more than 50 percent recycled or organic materials.

“The goal was to represent the full spectrum of warm and cool greys while incorporating some more sustainable materials,” said NB product manager, Paul Kaseumsouk in a statement. “They’re inspired by the past but not bound by its limitations.”

The Grey Day pack sneakers are now available on the New Balance website for buyers in the Asia Pacific and Latin America. A release date is set for May 21 for the U.S. and Europe with prices ranging from $85 to $120 USD.

 

在 Instagram 查看這則貼文

 

New Balance(@newbalance)分享的貼文

Elsewhere in footwear, take an official look at the Rui Hachimura x Air Jordan 36 “Global Game.”

Read Full Article

What to Read Next

Here’s What Went Down at New Balance’s Grey Day Celebrations in Dubai
Events 

Here’s What Went Down at New Balance’s Grey Day Celebrations in Dubai

Presented by New Balance
Hosting a panel talk with four multi-faceted creatives at an exclusive pop-up.

New Balance 1000 Surfaces in an Understated "Grey/Cream"
Footwear

New Balance 1000 Surfaces in an Understated "Grey/Cream"

The minimalistic colorway arrives this fall.

Official Look at the New Balance Kawhi 4 "Grey Days"
Footwear

Official Look at the New Balance Kawhi 4 "Grey Days"

Arriving later this week.


The Basement Reconnects With New Balance for New 1906R "Day Chrome"
Footwear 

The Basement Reconnects With New Balance for New 1906R "Day Chrome"

With a “Night Chrome” iteration also dropping on September 29.

'Pirates of the Caribbean' Producer Has Not Yet Ruled Out Johnny Depp's Return
Entertainment

'Pirates of the Caribbean' Producer Has Not Yet Ruled Out Johnny Depp's Return

Despite Depp claiming that he has no interest to return as Jack Sparrow.

Kendrick Lamar’s 'Mr. Morale & the Big Steppers' Breaks Apple Music Record
Music

Kendrick Lamar’s 'Mr. Morale & the Big Steppers' Breaks Apple Music Record

The exact numbers, however, were not revealed.

'Doctor Strange in the Multiverse of Madness' Suffers Historic MCU Box Office Drop In Second Opening Weekend
Entertainment

'Doctor Strange in the Multiverse of Madness' Suffers Historic MCU Box Office Drop In Second Opening Weekend

Despite holding the top spot at the weekend box office.

Google Launches Free-To-Play Pinball Web Game
Gaming

Google Launches Free-To-Play Pinball Web Game

The nostalgic pinball table is back with a twist.

Bad Bunny's 'Un Verano Sin Ti' Debuts at No. 1 on Billboard 200
Music

Bad Bunny's 'Un Verano Sin Ti' Debuts at No. 1 on Billboard 200

Future, Jack Harlow and Drake also appear in this week’s top 10.


Denim Tears and Flan Labs Release "Gardening Hoodie" Supporting Edible Schoolyard NYC 
Fashion

Denim Tears and Flan Labs Release "Gardening Hoodie" Supporting Edible Schoolyard NYC 

A non-profit dedicated to cultivating healthy students through gardening and cooking education.

Dallas Mavericks Deliver Blow Out Game 7 Win Against Phoenix Suns to Advance to Western Conference Finals
Sports

Dallas Mavericks Deliver Blow Out Game 7 Win Against Phoenix Suns to Advance to Western Conference Finals

Set to take on Golden State Warriors next.

Watch Post Malone Debut His New Track "Love/Hate Letter to Alcohol" on 'SNL'
Music

Watch Post Malone Debut His New Track "Love/Hate Letter to Alcohol" on 'SNL'

He also brought out Roddy Ricch to perform “Cooped Up.”

Kendrick Lamar Gets Crucified Above the Ocean in "N95" Music Video
Music

Kendrick Lamar Gets Crucified Above the Ocean in "N95" Music Video

Co-directed by Dave Free and K-Dot.

Official Look at the Nike Zoom Fly 5
Footwear

Official Look at the Nike Zoom Fly 5

“Push Limits + Break Barriers.”

More ▾