NBA Brings Back Script Logo for 2022 Finals, Sparking Nostalgia From Fans Across Twitter

With many voicing their positive reactions to the reimaginated logo.

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The NBA has officially brought back its iconic script logo for the 2022 Finals.

In a statement, NBA Chief Marketing Officer Kate Jhaveri said, “The NBA Finals serves as the culmination of our 75th Anniversary Season as we celebrate the league’s past, present and future. Highlighted by the return of our familiar Finals script font, back by popular demand, our new logo pays homage to our league’s history and looks forward to what’s ahead.”

The logo has long been a familar symbol to fans across the world, with many fans associating the scripture with championship play. The leagues switched to a standard block letter logo within the last few years, which many fans have called a mundane and forgettbale graphic that did not do the NBA Finals justice. The scripture felt more upscale and indiciative of the end of the season. The move to go back to the signature logo comes as a recognition of the league’s 75th anniversary season.

The NBA Finals begin on June 2.

In other sports news, Tom Brady reportedly only returned to the Bucs after his deal with the Miami Dolphins fell through.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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