Kendrick Lamar's 'Mr. Morale & the Big Steppers' Projected To Debut at No. 1 With 350,000 Units Sold in First Week

The figures arrive weeks before the album is even scheduled to release.

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First week projections for Kendrick Lamar‘s highly-anticipated album Mr. Morale & the Big Steppers have been released — and the project isn’t even out yet.

According to HITS Daily Double, the upcoming record is expected to debut at No. 1 on the Billboard 200 with a total of around 350,000 equivalent album units. Reports add that more than half of the 603,000 opening week units of DAMN. was comprised of sales, and “an equally intense level of consumption” can be expected for Mr. Morale & the Big Steppers, “but overwhelmingly on the DSPs.”

Mr. Morale & the Big Steppers marks K-Dot’s first full-length project since 2017’s DAMN. and will be his final album with Top Dawg Entertainment. A tracklist and its features are yet to be announced, however it has been confirmed that the album will drop on May 13.

In related news, Tyler, the Creator’s CALL ME IF YOU GET LOST returned to this week’s No. 1 thanks to vinyl sales — making history as the highest-selling hip-hop album on vinyl.

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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