Remixing the traditional country club setting, HYPEBEAST Country Club maximized the revamped amenities of the PGA West Stadium Course, inspiring a new approach to tournament golf. Overlooking the Santa Rosa mountain ranges and towering palm trees, live music energized building crowds gathered around food and beverage tents surrounding the perimeter as guests took to friendly golf competitions. Ty Dolla $ign, Adrian Colbert and Roger Steele made special on-course appearances and boasted style and performance during the shotgun start.
Immersive activations took over the course and highlighted influential brands. When hitting the green, participants were treated to putters from LA Golf, which also hosted a putting contest for tournament players for a chance to win the signature putter. TecTecTec brought another layer of competition with its “closest to the pin” face off. NOCTA, Psycho Bunny and Five Iron Golf hosted hole takeovers, providing moments of fun and respite throughout play. Trackman introduced its forward-thinking monitor technology during Five Iron Golf’s long drive challenge, which provided accurate tee shot readings of each player.
Taking the day beyond sport, Clubhouse Archives brought the first-ever, on-course NFT gallery to the celebration. The immersive pop-up allowed guests to interact with the NFTs on iPads while browsing various digital artifacts. Vessel Bags was on hand showcasing high-end golf equipment for guests to leisurely peruse. Psycho Bunny treated guests to complimentary merch upon admission and set up an art installation near the course’s lake.
At the completion of the 18 holes, the energy shifted to the 19th hole party. Five Iron Golf powered by Dryvebox introduced its mobile golf simulator near the 19th hole alongside on-site bars courtesy of Glenmorangie and Michelob ULTRA, treating guests to specialty cocktails and refreshments. Throughout the day, Origin Water made sure attendees stayed hydrated in the desert heat. Those in attendance left with a selection of swag curated to elevate their golf game, including products from Sun Bum, Kiehl’s, Trap Golf and Blenders.
HYPEGOLF recorded scores during the tournament for “1st,” “2nd” and “3rd Place” nominees. The awards ceremony was held in La Quinta’s ballroom, where HYPEGOLF presented custom-designed crystal awards for “Best Fit,” “Most Honest” and “Long Drive.” Tournament players were served re-imagined classic cocktails with X by Glenmorangie, an innovative new single malt made for mixing. Ty Dolla $ign took home HYPEGOLF’s “2nd Place” trophy and was surprisingly snubbed for “Best Dressed,” ultimately awarded to digital artist Greg Mike.
Pushing the bounds of what a golf player should look like, HYPEBEAST Country Club welcomed various influencers with diverse backgrounds in the sport and culture of golf to join in celebration, including special appearances from Troy Mullins, Hayden Sylte, Hally Leadbetter, Jacques Slade and Jorge Thimsen. The day saw colorful reinterpretations of traditional golf wear — ’70s-inspired paisley button-downs replaced familiar white polos, and summer-ready crochet crop tops and disco flare pants captured festival vibes. Attendees sported a fresh take on golf fashion by mixing elements of street style like bucket hats and monogram accessories with off-duty work slacks.
On the second day, an afternoon pool party coincided with tennis matches held at the La Quinta resort and featured live DJ sets throughout the day. Clothing label Sergio Tacchini took over the tennis area, proving a perfect setting for its sport-meets-style aesthetic. Tents set up around the tennis court featured Psycho Bunny apparel for guests to shop. CÎROC’s Vodka Spritz bar treated attendees to exclusive T-shirts, tote bags and branded pool accessories. The brand’s cabana featured a gold sequin curtain backdrop for photo ops, where guests could cool off and enjoy a moment of rest in good company. The event also introduced guests to CÎROC’s Vodka Spritz, a premium spiked seltzer that served as a bubbly party starter.
The two-day event ushers in an inclusive future for the game of golf and introduces a stylish frontline of emerging athletes who champion contemporary country club environments. Keep an eye out for the latest golf events hosted by HYPEBEAST Country Club.
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