Today, London is welcoming Europe’s first-ever Coca-Cola flagship store.
For the global franchise, the drink manufacturer is following the successes from recent retail store launches in the US, where consumers have been provided with a “Real Magic” Coca-Cola experience. This consists of tasting the drink at its beverage bars, while also having access to a can customisation kiosk which allows shoppers to personalize their very own can of Coca-Cola.
However, the new, London-based store features mainline clothing apparel designed by respected streetwear designer, Jeff Staple’s Pigeon brand, along with Coca-Cola supplying other drops in collaboration with fellow labels such as Lee jeans, Herschel, Soho Grit, Alma de Ace, BAPE, and BE@RBRICK, all of which will be releasing in store, bi-monthly.
The Coca-Cola flagship store is open now, and is located at Covent Garden Flagship, 32-33 Long Acre, London WC2E 9LA.
In other news fashion news, Satisfy has released a fresh batch of vintage garments.