adidas CONFIRMED Hosts Golden Ticket Treasure Hunt Amid Members Week

Secure your chance to win adidas raffles for one month.

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To celebrate adidas’ Members Week, the sportswear brand brings its CONFIRMED platform to real life for the first time as it hosts five golden ticket treasure hunts.

Taking place across five major cities — Tokyo, Berlin, London, Paris and New York — adidas will direct users to its immersive pop-up spaces where they can enter a draw to be in with a chance to get their hands on an exclusive golden ticket. Those who win will be granted automatic wins to every adidas CONFIRMED raffle for one month, starting April 11.

For the rest of the participants, the brand will be gifting individually numbered and signed illustrations made by Ukrainian artist Vasya Kolotusha. With 2,000 pieces available at each of the adidas Originals flagship stores, the artworks exhibit various objects of luxury adorned in his signature digital surrealist aesthetic.

Check out the CONFIRMED app for more details on how to take part. Alternatively, you can follow the coordinates below on the given dates and local times to discover the immersive experiences curated by adidas:

Tokyo
Latitude: 35.6662738191306 | Longitude: 139.7055157696563
April 7: 10am – 7pm
April 8: 10am – 7pm
April 9: 10am – 7pm

Berlin
Latitude: 52.527778 | Longitude: 13.401306
April 7: 11am – 11pm
April 8: 11am – 11pm
April 9: 11am – 11pm

London
Latitude: 52.527778 | Longitude: -0.073556
April 7: 10am – 7pm
April 8: 10am – 7pm
April 9: 10am – 7pm

Paris
Latitude: 48.856458 | Longitude: 2.3605219
April 7: 2pm – 8pm
April 8: 2pm – 8pm
April 9: 11am – 8pm

New York
Latitude: 40.723200 | Longitude: -73.992700
April 9: 12am – 6pm

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Angelee Kholia Creative Editor

Angelee Kholia is a Creative Editor focused on telling the stories behind commercial campaigns for brands such as Nike, The North Face, BMW, Belstaff and Asahi. Her experience working in UK’s cross-section of fashion, culture and art has enabled her to bring a unique lens to partnership content, particularly features and deep dives as well as interviews with next-gen creative talent.

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