Just last week, reports indicated that
While the story generated ample conversation amongst the fashion world, BOF has noted that fundamentally, Ralph Lauren operates under a different branch of fashion business than LVMH. The publication also indicates that “the company’s 82-year-old executive chairman and chief creative officer, has never communicated a clear succession plan, nor has he ever communicated any interest in selling.” The majority of Ralph Lauren’s products are within the mid-range price point, different from the high-end luxury that LVMH is known for. In comparison, Ralph Lauren’s profit margins are expected to be much lower than that of the French conglomerates’.
Despite Ralph Lauren’s strong reputation as a key American-born brand, the label’s formalwear and suiting and leather luxury goods are not considered in the same regard as those from Louis Vuitton, Dior, Gucci or Saint Laurent. The brand hinges on the positioning that it is a more affordable brand in comparison. This is not the first time Ralph Lauren has found itself in speculative rumors regarding an acquisition deal. LVMH’s rival Kering was also rumored to look into purchasing the company.
So far, LVMH and Ralph Lauren have declined to comment.
In other fashion news, Human Made arrives with “DOG” capsule and reversible jacket among new items.