GANNI x Juicy Couture’s New Collaboration Is a Y2K Dream
Featuring 13 vibrantly colored pieces.
Danish brand GANNI has teamed up with Juicy Couture for a collection that expands the Los Angeles-based label’s renowned velour tracksuit.
The exclusive 13-piece collaboration emodies Y2K aesthetics with its vibrantly colored mix of t-shirts, caps, tops and more. Coming in shades of violet-blue, beige and black, Juicy Couture’s signature tracksuit has been recast in certified organic and pre-consumer recycled cotton, in addition to recycled polyester. Finishing off the tracksuits are logo prints and rhinestone detailing.
“Being able to work with them on making the most responsible version yet was a great extra layer to the collaboration,” said GANNI creative director, Ditte Reffstrup. “For the collection, we wanted to keep the essential 2000s mood and LA vibe while bringing some of GANNI’s contemporary Scandi feel to it.”
Elsewhere in the collection are t-shirts with Juicy Couture’s signature logo and the GANNI name, colorful graphic print tops, dresses and knitwear.
Check out the gallery above for a look at the collection that is set to launch Wednesday, March 30 in GANNI stores, on GANNI’s website and Juicy Couture’s UK website.
In related news, take a look inside Balenciaga’s new London flagship store.
