Sing-Thing's Debut Collection Masters Whimsical Woodworking
“Picture a wet Sophie Taeuber-Arp painting that’s fallen on top of a Charlotte Perriand table”
Adi Goodrich has long been inspired by the hands-on approach. With an antique dealer mother and architect father, her childhood was filled with making and creating, as well as afternoons in lumberyards selecting the perfect timbers for DIY projects. Now, having built a name for herself in the world of interior and spatial design, Goodrich launches Sing-Thing – a small-batch collection of handmade furniture which pulls on a myriad of references.
The first collection to be launched by Sing-Thing is titled “The Frunchroom” – which pays homage to a distinctly Chicagoan word used to describe the room in the home that plays host to the family’s best furniture. Each piece has been made from cherry wood and laminate, and the range encompassing tables, dining chairs, lamps, vases, mirrors, and reading chairs.
Goodrich describes the collection as being “designed by creative types, for creative types” – citing the French L’Esprit Nouveau art movement to Italian designer Enzo Mari, whose creative career was informed by a desire to make better things for a wider demographic of people. “Picture a wet Sophie Taeuber-Arp painting that’s fallen on top of a Charlotte Perriand table — that’s the soul of Sing-Thing,” Goodrich adds.
Chantal Anderson
Decorative inspiration aside, Goodrich wanted to employ a sense of practicality in the construction of the collection. “I wanted to create a furniture line that was rooted in clever efficiency,” she says. As such, each piece has been crafted from 4’ x 8’ sheet material that is cut, carved, and crafted by the designer and her team in her Los Angeles studio. “I call it my female Enzo Mari approach in reference to Autoprogettazione, his book about user-made furniture using ubiquitous materials like pre-milled pine boards and plywood,” she adds.
Despite being the debut collection released under the Sing-Thing moniker, Goodrich often creates custom pieces of furniture for her interior design projects. Practicing as a designer for the past decade, she and partner Sean Pecknold have worked alongside the likes of Instagram to create an installation for its HQ, as well as a music video for the Dirty Projectors song, “Break Thru,” and photography and set design for Dropbox’s ‘Co-Creation’ campaign. Most recently, they designed the set for the 2022 Fleet Foxes tour. “As a set designer, you often only make things that stay on the screen or a billboard. So, for me, I wanted to create something for the public to have in their homes,” she adds.
Take a look at the collection above, and head to the Sing-Thing website for prices and to purchase. For more design – take a look around the world’s skinniest skyscraper.
