A Kind of Guise Wants You to Explore the Rocky Mountains This Winter
The editorial shoot takes to local truck stops and roadside diners.
A Kind of Guise has presented its newest campaign for Fall/Winter 2022 — and it explores the rural Rocky Mountain state of Colorado.
Known for its heavy-set yet contemporary outerwear pieces, the Germany-based label has been keeping busy this season with regular flurries of sustainable garment releases that are crafted from recycled materials and non-toxic chemical dyes. This was best seen in its “Road to Nowhere” collection, with inspiration coming from cross-country routes and driving between the roadside diners, truckstops, and the landscapes of Rocky Mountain.
As per the theme of the “Road to Nowhere” collection, A Kind of Guise presented a slew of imagery that documented the trip, and a journey with no final destination in mind. From untouched nature in the most remote locations to the busy pubs full of Rocky Mountain locals, a Kind of Guise connected with fellow travelers and quirky characters who shared stories, laughed, and experienced the overarching beauty of Colorado.
Backgrounds and life experiences were different upon each encounter, and this exact difference is captured in the new A Kind of Guise editorial campaign, alongside the brand’s clean-cut garments such as its cashmere-merino knitwear, virgin wool fabrics, and high-neck silhouettes.
You can have a closer look at the new editorial campaign from A Kind of Guise above and the full collection is available on the brand’s official website now.
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