Ten C Concentrates on Technical Construction in New FW22 Campaign

Explore the full collection under the industrial strobe lights.

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For Fall/Winter 2022 Ten C presents its boldly cut, crafted and dyed outerwear collection which comes complemented by a selection of mid-layers and warm accessories. Ahead of the release, the Italian label produces a dynamic campaign video that showcases the diverse and highly-technical garments.

Continuing its outwear experimentation, Ten C bases its new collection on “complex hybridization” as it plays with opposing fabrics and structures. This is actualized with its down-filled puffers constructed from a pairing of sheepskin materials and taping made from its signature OJJ fabric, creating unparalleled comfort and warmth.

The brand also introduces transparent nylon and cotton-touch nylon Tactel that are developed for high-altitude conditions as well as a garment-dyed OJJ iteration. These combinations feature in a Windbluse Anorak, Short Field Jacket and military-style Thunderstorm Parka.

In a similar tonal palette to the jackets, Ten C implements striking “Mandarin Red” and “Klein Blue” merino twist yarn sweaters as well as heavy cotton satin pants in more versatile nude and brown shades.

The complete FW22 collection is brought together in a high-powered campaign video. Shot in a disused industrial space, each piece presents a unique look, using the common thread of technical construction in its focus, with close-up shots of its intricate bonding, taping, pockets and fastenings. Take a closer look at the campaign in the gallery above.

Ten C’s FW22 collection is now available to buy online, in the brand’s global stores and partner retailers.

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Angelee Kholia Creative Editor

Angelee Kholia is a Creative Editor focused on telling the stories behind commercial campaigns for brands such as Nike, The North Face, BMW, Belstaff and Asahi. Her experience working in UK’s cross-section of fashion, culture and art has enabled her to bring a unique lens to partnership content, particularly features and deep dives as well as interviews with next-gen creative talent.

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