Louis Vuitton Tambour 20th Anniversary Pop-Up Exhibition Opens in California
Offering new meaning to the term trunk show.
Louis Vuitton is taking its 20th Anniversary Tambour watch celebrations on the road to the West Coast’s largest mall for the ultimate ‘trunk show’.
The installation features a walk-in Louis Vuitton trunk gallery in the Jewel Court at South Coast Plaza, in Costa Mesa, California, featuring an “immersive capsule exhibition” detailing twenty years of the brand’s distinctive tambour or drum-shaped watch and two decades of watchmaking at Louis Vuitton.
The exhibition covers everything from the first model introduced in 2002 to the latest anniversary watch launched back in September.
Louis Vuitton’s Tambour 20th Anniversary exhibition at South Coast Plaza is open until November 10.
In other watch news, A. Lange & Söhne upgrades its digital masterpiece.
