Pepsi has revealed reigning UEFA Champions League winner Vini Jr as its latest brand ambassador. The announcement comes as Pepsi unveils a new fashion collection, created by football culture brand Art of Football. Bringing his own style and passion to the collaboration, Vini Jr is the face of the campaign for the new Pepsi X AoF capsule, marking the start of his partnership with Pepsi.
Vini Jr’s debut for Pepsi is a celebration of his global influence on and off the pitch and encapsulates his personal style and love of design. The campaign showcases the bespoke garments from the brand new Pepsi X AoF collection featuring an iconic reimagined kit first made famous by Pepsi 20 years ago.
From playing on the streets of Rio de Janeiro as a young boy to the bright lights of the Santiago Bernabéu stadium in Madrid, the Brazilian striker is the epitome of what Pepsi is dubbing “Generation Thirsty”.
When speaking on the latest announcement, Vini Jr says “In my role as brand ambassador for Pepsi, I want to represent a generation who aren’t afraid to express themselves and strive for greatness – in fashion, football or wherever you leave your mark on the world. I remember watching Pepsi commercials starring some of my biggest football idols growing up. Now, here I am today working with Pepsi to bring this amazing fashion collection to life – how cool is that?! I can’t wait for the world to see this collection and all the exciting entertainment experiences Pepsi and I are working on next!”
Football and fashion have long gone hand-in-hand and has a history of uniting fans together across the globe which is the aim with this new drop. Art of Football is a UK-based fashion brand and community dedicated to creating original collections and fan experiences that champion football culture and celebrate the heart and soul of the game. Ahead of an exciting winter of sport, Pepsi tapped the brand to create a collection that shines a light on its extensive football entertainment archive. Dropping this month, the retro-inspired offering pays homage to Pepsi’s iconic 2000’s football strip that first premiered 20 years ago. Co-branded accessories in the collection include a bucket hat, shoulder bag and tote. The collection is completed with a reimagining of Pepsi’s early 2000’s football jersey which eagle-eyed fans may have spotted in the brand’s recent “Nutmeg Royale” football ad.