Nike Commemorates Latinx Heritage Month With a Colorful Air Max 90 “LHM” Colorway

The technicolor printed uppers are emblematic of the family-oriented bonds that are shared across Latino culture.

Footwear
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In commemoration of Latinx Heritage Month, Nike has manufactured a multi-colored Air Max 90 “LHM” colorway, and its official images have just been revealed. This newest piece continues the Swoosh’s ongoing celebrations of various cultures and follows up the previously-launched “Lucha Libre” capsule and Air Max 97 “Puerto Rico” makeup.

The graphics on the base layers are without a doubt the most outstanding element of the shoes. Across the toe boxes, mid-foot, Swooshes and the heels, you’ll find a burst of technicolor prints which are symbolic of the family-oriented bond that’s shared across Latino culture and inspired by ’90s goalkeeper kits. Adjacent to the playful patterns are notes of black which tumble onto the leather mudguards, tongues, liners and eye stays. Heel molds are submerged in a bold yellow hue and the word “Familia” — a nod to the inclusivity of family — adorns the lateral side’s window and the insoles. Tongues swap out the usual Nike Air branding for a “CLA” logo which stands for the fictional Club Atletico Familia team. Additionally, the outsoles are presented in alternating fashion. Forefoots are cooked up with a black, scrappy aesthetic while the left side heels are dialed to a yellow hue and the right shoe features a dusty blue.

Check out a closer look up above and note that the Air Max 90 “LHM” is dropping September 29.

Looking for more footwear news? Nike recently uncovered its Gundam x Nike SB Release teaser video.

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