You Can Now Buy NFTs That Help Rebuild Brazil's Rainforest

To offset the environmental cost of NFTs.

Tech
8,719 Hypes 3 Comments

NFTs, or non-fungible tokens, are digital collectibles that often come at a high cost — both to the investor and to the planet.

As the popularity of NFTs has grown, so has the conversation about lessening the environmental impact of these types of blockchain assets. New blocks of information are added — or “mined” — to a decentralized blockchain network based on a process called proof-of-work, which requires expensive computer hardware that consumes a lot of power.

Several companies, including sustainability platform Aerial and music-centered platform Oneof, have recently launched initiatives to help offset the carbon footprint of minting NFTs. Last week, Real Nifty announced the launch of “The Ultimate Green NFT” aimed at helping reforestation efforts in southeastern Brazil.

Every user that purchases an NFT through the To Be Named Atlantic Rainforest project will fund the planting, growing and maintaining of native species in the Atlantic Forest region of Brazil. NFT holders will also have a plot of forest land named after them and will hold a 30-year license to the carbon credits.

Brazil is home to the largest rainforest in the world and is often called “the lungs of the planet.” The lush green landscapes are pivotal to helping combat climate change and controlling greenhouse gas emissions.

“This collaboration allows the cryptocurrency technology to not only offset but reverse its harm to the environment so that the net impact is positive for everyone,” said Real Nifty CEO Shi Wen Li in a press release. 

In other news, Real Nifty has recently launched an NFT minting service that allows anyone to create an NFT for the things they want to buy.

Read Full Article

What to Read Next

These Shoes Will Help You Tackle Extreme Weather
Design

These Shoes Will Help You Tackle Extreme Weather

Created by Icelandic designer Sruli Recht to combat climate change.

Air Company’s Sleek New Fragrance Is Helping Tackle Climate Change
Design 

Air Company’s Sleek New Fragrance Is Helping Tackle Climate Change

The NASA-awarded company is utilizing space-age tech to create products that are both beautiful and sustainable.

Beeple's Newest Art Project Allows People To Buy Moments in Time As NFTs
Art

Beeple's Newest Art Project Allows People To Buy Moments in Time As NFTs

Called “the memory palace of the metaverse.”


You Can Now Buy a Mattress Designed Specifically for Gamers
Gaming

You Can Now Buy a Mattress Designed Specifically for Gamers

Unfortunately it doesn’t come with RGB lighting.

Palm Angels and 19-69 Come Together for a Fragrance Collection
Fashion

Palm Angels and 19-69 Come Together for a Fragrance Collection

Introducing Orange Kush and Burning Palm and Cacti scents.

Lil Nas X Meets With Tony Hawk in Response to "Nah He Tweakin'" Meme
Entertainment

Lil Nas X Meets With Tony Hawk in Response to "Nah He Tweakin'" Meme

Hawk gives Lil Nas X a skating tutorial.

PlayStation 5 and Xbox Series X Might Become Even Rarer as Chip Prices Soar
Gaming

PlayStation 5 and Xbox Series X Might Become Even Rarer as Chip Prices Soar

Their supplier AMD is about to be hit with a price hike.

Kanye West's 'DONDA' Projected to Become His Best-Selling Album Since 'Yeezus'
Music

Kanye West's 'DONDA' Projected to Become His Best-Selling Album Since 'Yeezus'

Expected to rake in at least 300,000 units in its first week.

The City of Amsterdam to Return a Kandinsky Painting to Its Pre-War Heirs
Art

The City of Amsterdam to Return a Kandinsky Painting to Its Pre-War Heirs

After years of dispute, the painting is going home.


China Limits Kids to Three Hours of Gaming per Week
Gaming

China Limits Kids to Three Hours of Gaming per Week

In order to crack down on video game addiction.

Skateboarding Legend Andrew Reynolds Reveals His Newest Vans Collection
Footwear

Skateboarding Legend Andrew Reynolds Reveals His Newest Vans Collection

Featuring the Skate Half Cab 92, Skate Sk8-Hi and the Skate Old Skool.

Nathaniel Mary Quinn’s Dynamic Portraiture to Exhibit at the Gagosian New York
Art

Nathaniel Mary Quinn’s Dynamic Portraiture to Exhibit at the Gagosian New York

An artist who blurs the line between perception and memory.

Lil Nas X Parodies Drake's 'Certified Lover Boy' Cover
Music

Lil Nas X Parodies Drake's 'Certified Lover Boy' Cover

Making his own version of the pregnant emoji.

Richardson’s Latest Capsule Is Full of Camo
Fashion

Richardson’s Latest Capsule Is Full of Camo

Featuring a collection of pieces all created with RealTree canvas.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.