Fast-rising golf lifestyle brand Malbon Golf has teamed up with New Balance for a golf-ified take on the iconic 997. Dubbed the 997G, Malbon and NB’s co-created silhouette retains many of the OG 997’s design lines, but adds a new lower half and special branding for a unique style that bridges the gap between the streets and the links.
The shoe’s top half is constructed of performance mesh and waterproof microfiber leather, all dressed in white. A rich forest green provides trim around most of the overlays, and a Malbon script logo is stamped on the heel in green as well. If you peer into the insoles, you’ll see a blown-up Malbon logo that supplies a clever dash of hidden detail. Down below, white midsoles sit atop gum rubber NDurance outsoles with removable FastTwist 3.0 Pulsar cleats that ensure a solid stance on the fairway or — if you’re unlucky — the rough.
Elsewhere in the world of New Balance, Joe Grondin (New Balance’s senior manager of global collaborations) explained the “secret sauce” behind the brand’s collaborative strategy in an exclusive interview with HYPEBEAST.