Eminem Is Now Part of the $30 Million USD Investment Into NFT Startup MakersPlace

The announcement arrives shortly after Eminem’s debut NFT collectible launch.

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Eminem is looking to make a bigger name for himself in the digital marketplace. Fresh off of his debut NFT collectible, the Detroit-rapper has contributed to the non-fungible token market, startup MakersPlace in their first round of funding.

The San Francisco company was able to secure $30 million USD in Series A financing thanks to multiple investors including Sony Music Entertainment, Coinbase Ventures, Uncork Capital, Dragon Digital Assets and 9Yards Capital. Amongst the other angel investors who participated include Eminem, of course, Paul Rosenberg and Larry Fitzgerald.

CEO of MakersPlace, Dannie Chu said, “We see this fundraise as continued validation for our mission. We will continue to push boundaries and empower digital creators with better tools and services while finding more ways to introduce digital art and NFTs to a mainstream collector audience.”

Eminem first launched his debut NFT, Shady Con, a digital festival, nearly four months ago. CryptoBriefing reported that Eminem raked in $1.78 million USD on Nifty Gateway in just the digital festival’s first weekend. Amongst one of the digital items fans could get their hands on, a video titled Stans’ Revenge featured a pair of Eminem x Carhartt Air Jordan trainer collabs which sold for a $100,000 USD.

It remains to be seen if Eminem will release any other digital pieces via MakersPlace in the future.

In other music news, Lovers & Friends Festival 2022 has added a second date.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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