Nike's Air Max 97 "First Use" Arrives in Blood Orange

Adding to the 50th-anniversary Swoosh collection.

Footwear
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With the 50th-anniversary of the iconic Swoosh coming July 18, Nike reveals another celebratory Air Max 97 silhouette.

This shoe comes dressed in white and dark orange in a mix of layered suede, mesh, and leather. A black swoosh outline and “June 18, 1971” text is printed on the inner arch on the medial side. Below, a white midsole and full-length Air unit sit atop black rubber outsoles. Accents including the retro tongue tab, “Nike” text pull tab, and gold swoosh lace clip round out the commemorative sneaker.

Priced at $170 USD, look for the Nike Air Max 97 “First Use” to release in the coming weeks.

In other footwear news, take a closer look at the COMME des GARÇONS HOMME PLUS x Nike Air Sunder Max.

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