A round of applause deserves to to go out to any company who has been around 178 years, and this certainly holds true for Glenmorangie — a Scotland-based whisky company who has been crafting some of the finest single malt since 1843. And just in time for Summer, the company has expanded its delectable catalog with a new item: X by Glenmorangie.
The inspiration behind this newest product was predicated on the idea of providing a more approachable expression for new whisky drinkers. Its bears an amalgamation of both pear and vanilla aromas that is ideal for assembling extra refreshing cocktails all-year round, but even more so now with the warmer weather starting to trickle in.
“We’re well aware that people enjoy drinking whisky in different ways and at different times and wanted to depart from the stuffier stereotype of a single malt drinker and make the space itself more inviting for newcomers and cocktail lovers”, Allison Varone, VP, Emerging Brands at Moët Hennessy says when speaking on this flavorful new malt. “This goal inspired our Whisky Creation Team to craft a single malt ideal for mixing up refreshingly simple serves – each needing just 2-4 ingredients”.
Even the bottle design on this Scotch beverage has been modernized. Deviating from the classical golden label with burgundy font vibe, an iridescent “X” backdrops a smaller white “X” logo in the center and is complemented by further details of the product down below. When asked about the new look, Varone explains, “Since this is the only Glenmorangie offering made specifically for mixing, it was a great opportunity to differentiate it’s label from the rest of the portfolio and have a little fun with it! Also, we skipped the gift carton for this bottle to better highlight the striking label design and in turn, we were able to reduce excess packaging. The finishing touch on the bottle is a neck tag with a few simple cocktail recipes and a scannable QR code with even more cocktail inspiration to check out ahead of your next get-together”.
DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.
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