Rhuigi Villaseñor and
Though the shoe may be called the Suede, its ankle-height upper is made entirely of smooth and supple black leather. Though the base is simple, the devil is in the details: there’s an elevated forefoot overlay, psychedelic-patterned black and white laces that are long enough to wrap through the heel tab — a la the RHUDE RHECESS-HI — a special tongue tag that offers co-branded detailing and a midsole with weathered detailing that adds some aged flair to the look.
“I get to think in a freer space when it’s a Rhuigi project,” Villaseñor told HYPEBEAST in a recent Sole Mates interview, explaining the differences between collaborating as himself and collaborating as his brand. “Obviously whatever I’m working on still gets the same love and energy, but in a more open sense. When you have a brand, you have to build parameters and codes to ensure you stay true. When I’m collaborating as Rhuigi, I can tell an even more personal story and explore the things that made me who I am.”
Expect the Rhuigi Villaseñor x PUMA Suede Mid to release via the PUMA webstore on July 7 and retail for $90 USD.
For more news from PUMA, take a look at Lauren London’s new “Forever Stronger” capsule of footwear and apparel.