Founded by entrepreneur and martial artist Chatri Sityodtong and former ESPN Star Sports Senior Executive Victor Cui back 2011, ONE Championship now stands as the fastest-growing martial arts promotion in the world thanks to its expansive outlook. Based in Singapore, ONE serves as Asia’s largest MMA promotion and also promotes Muay Thai, kickboxing, and grappling bouts.
Teaming up with sports lifestyle brand Hyperfly for its latest collaboration, ONE Championship looked to spread the organization’s goal of uniting Asia and the world through martial arts.
Revealed in a lookbook starring ONE Flyweight star Demetrious Johnson, the collab builds upon universal values integrity, humility, honor, respect, courage, discipline and compassion with a range of gym-ready gear. Two-tone designs mark the limited jiu-jitsu Gi designs and combat grappling sets designed for form and function. Aside from bold co-branding elements, each item is also emblazoned with the core values deeply tied to martial arts.
In case you missed it, the UFC recently released an official trailer for Poirier vs Mcgregor 3 – The Trilogy.