HBO Max Launches Lower-Priced, Ad-Supported Subscription Tier

The new plan costs $9.99 USD per month as opposed to $14.99 USD per month, and HBO has promised the “lowest ad load in streaming.”

Entertainment
6,345 Hypes 9 Comments

HBO‘s HBO Max streaming platform has launched a lower-price, ad-supported subscription tier. Priced at $9.99 USD a month as opposed to $14.99 USD a month for a standard subscription, the new plan allows viewers to get into the HBO network for a lower price, but doesn’t boast all the features of its higher-priced counterpart.

The ad-supported subscription will not enable streamers to watch Warner Bros.’ 2021 movies like Space Jam 2 and the forthcoming Matrix sequel the same day they arrive in theaters. Viewers will also not be able to download shows to watch offline, and video resolution is capped at standard 1080P HD instead of 4K Ultra HD.

Though these factors may give potential customers pause, there’s also positive aspects of the new subscription to be had. HBO Max’s standard $14.99 USD a month price is one of the entertainment industry’s most expensive monthly streaming costs, so the 33 percent discount supplied by the ad-supported tier offers appealing savings. HBO Max has also promised the “lowest commercial ad load in the streaming industry,” with a maximum of only four minutes of ads per hour of watching time. For comparison, cable TV usually has roughly 12 minutes of ads for each hour of programming.

“Advertising is a time-tested way to reduce the cost of great entertainment and reach a wider audience,” HBO Max EVP & GM Andy Forssell told Deadline. “We’ve worked hard to create an elegant, tasteful ad experience that is respectful of great storytelling for those users who choose it, and which we’re confident will deliver for our advertising partners as well.”

Elsewhere in entertainment, Issa Rae is set to join the voice cast of the Spider-Man: Into the Spider-Verse sequel.

Read Full Article

What to Read Next

HBO Max Set To Debut Ad-Supported Subscription Tier in June 2021
Entertainment

HBO Max Set To Debut Ad-Supported Subscription Tier in June 2021

Expected to be a cheaper and limited version of the current plan.

Everything Coming to and Leaving HBO Max in June 2021
Entertainment

Everything Coming to and Leaving HBO Max in June 2021

Led by Warner Bros. Pictures’ ‘The Conjuring: The Devil Made Me Do It’ and ‘In The Heights.’

Everything Coming to and Leaving HBO Max in April 2021
Entertainment

Everything Coming to and Leaving HBO Max in April 2021

Led by the R-rated ‘Mortal Kombat’ reboot.


Everything Coming to and Leaving HBO Max in March 2021
Entertainment

Everything Coming to and Leaving HBO Max in March 2021

Led by the highly-anticipated titles ‘Zack Snyder’s Justice League’ and ‘Godzilla vs. Kong.’

Sole Mates: Jaime Xie and the Nike Zoom MMW 4
Footwear 

Sole Mates: Jaime Xie and the Nike Zoom MMW 4

The ‘Bling Empire’ underdog might be a sneaker rookie, but she’s steadily amassing a significant collection.

Business and Crypto: Here Are Our Top Stories of the Week
Tech 

Business and Crypto: Here Are Our Top Stories of the Week

eBay and PayPal broke up and Square is getting into bitcoin.

Chinese Streetwear Conglomerate YOHO! Group Is Facing Financial Troubles
Fashion 

Chinese Streetwear Conglomerate YOHO! Group Is Facing Financial Troubles

Anonymous sources from inside the company say it’s lost 80% of its workforce due to layoffs and unpaid wages.


Analysts Believe AMC Stock Is Actually Worth Just $6 USD
Entertainment 

Analysts Believe AMC Stock Is Actually Worth Just $6 USD

One tenth of the all-time high reached earlier this week.

John Mayer Returns With "Last Train Home" Video
Music

John Mayer Returns With "Last Train Home" Video

The first single taken from ‘Sob Rock.’

Crypto Exchange FTX Is Now Sponsoring TSM E-Sports Team
Gaming

Crypto Exchange FTX Is Now Sponsoring TSM E-Sports Team

In a move that will see TSM change its name to TSM FTX.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.