After collaborations with AMBUSH, Wasted Youth and fragment design in recent months, Beats has announced its latest partnership. The Apple-owned audio brand has recruited Parisian car dealership and streetwear label L’Art de l’Automobile to redesign the Pill+ speaker.
The collaboration is based around L’Art de l’Automobile’s Parisian roots, as well as Beats’ L.A. base, with the two labels looking to the importance of music when driving. The Paris-based label has also looked to vintage cars, with audio systems that are often not powerful for today’s needs. The collaborative Pill+ is therefore designed as a portable speaker to elevate the audio quality when driving.
Coming in a red-and-black color palette, the Pill+ is inspired by a mixture of modern and vintage cars. Stand-out features include a start/stop button taken from today’s vehicles, while a brake and gas button are used to change volume. The speaker is then finished with an embossed L’Art de l’Automobile logo.
As well as revealing its all new collaborations, Beats also recently unveiled the Wireless Studio Buds.