Oakley Introduces Kato Series: Ground-Breaking Frameless Eyewear

Set to revolutionize the face of sport, with athlete-tested design featuring Patrick Mahomes & Nigel Sylvester.

Fashion 
11,022 Hypes 8 Comments

Oakley, the storied and leading California-born eyewear brand, is revolutionizing its unparalleled world of optical lenses once again with the introduction of the all-new Kato. Oakley has seen a peaked interest over the last few years thanks to an influx of fitting brand collaborations and the reemergence of ’90s nostalgia and the label has certainly taken advantage of the moment. Known for their Prizm™ Technology and game-changing advancements in optical design, Oakley features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. The new Oakley Kato represents a real possibility to push the boundaries of sport performance with a frameless design made from countless hours of research and testing, to deliver an expanded field of vision and a mask-like light feel.

Oakley’s radical new product design and aesthetic progression in Kato is made real by game-changing advancements in optical design; one that has allowed the brand to revolutionize the face of sport this year. Oakley showcased its learnings and innovations over the years here to develop a functional sport design that features an adjustable rake system and multiple nosepads to allow a customized, seamless fit like never before. With purpose-built design and a sculptural lens, Oakley Kato gives way to optimized coverage, a wider field of view, frame retention and impact protection. Additionally, the strong yet light O-Matter™ frame provides durability and Unobtainium® earsocks are molded over the temples to deliver all-day comfort with no slip grip. Oakley Kato is also available with Prizm™ lens technology designed to enhance color and contrast so you can see more detail to make the most of any activity.

During development, a select group of elite professional athletes including Patrick Mahomes, Mark Cavendish, Nigel Sylvester, and Joseph Newgarden, were equipped with a prototype, testing the durability and performance attributes that sets Oakley Kato apart. This feedback would eventually lead to the final design and ultimately, the big reveal — a collective augmented reality experience. Team Oakley athletes from across the globe, including Juju Smith-Schuster, Mikaela Shiffrin, Mark Cavendish, Rohit Sharma, Seth ‘Scump’ Abner, Valentino Rossi, and Patrick Mahomes, partook in an immersive, hybrid experience that merged physical, digital and social tech, through an AR-enabled journey, culminating in an epic crescendo when space-ship-like doors unlocked to reveal the revolutionary eyewear. 

“We wake up every morning obsessed with igniting human possibility,” says Caio Amato, Oakley’s Global Brand Director. “Our pursuit for the new and unimagined has taken on many forms in the brand’s history and the latest is Oakley Kato. Today represents more than just the release of a new product, it’s a moment to remind ourselves that anything is possible, that superheroes are not just found in comic books, but in real life and we can all aspire to be better than we ever imagined.”

 

View this post on Instagram

 

A post shared by HYPEBEAST (@hypebeast)

Head to the brand’s website now where you can get your hands on a pair of the revolutionary, all-new Oakley Kato frames and check out our own unboxing Instagram reels video of the rare, game-changing product above.

Read Full Article

What to Read Next

Here's How to Get a Pair of the Ground-Breaking adidas ALPHAEDGE 4D First
Footwear 

Here's How to Get a Pair of the Ground-Breaking adidas ALPHAEDGE 4D First

Presented by adidas
Now arriving on UK shores.

Nigel Sylvester Launches New 'GO!' Series
Sports

Nigel Sylvester Launches New 'GO!' Series

See the Big Apple from Sylvester’s perspective.

Oakley Shaun White Signature Series Enduro™
Fashion

Oakley Shaun White Signature Series Enduro™

Oakley revisits the ’60s and the bold age of sport, music and screen icons with its latest addition


Eric Koston x Oakley EK Signature Eyewear Collection
Fashion

Eric Koston x Oakley EK Signature Eyewear Collection

Iconic professional skateboarder Eric Koston is set to drop a series of signature sunglasses in

Wacko Maria's Atsuhiko Mori Shares the Musical Influences in Vault by Vans Collaboration
Footwear

Wacko Maria's Atsuhiko Mori Shares the Musical Influences in Vault by Vans Collaboration

Presented by Vans
The co-founder of the Japanese label talks footwear and garage rock records.

Drake Drops Better World Fragrance House Candles In Time For Mother's Day
Entertainment

Drake Drops Better World Fragrance House Candles In Time For Mother's Day

In partnership with Postmates.

Dwayne "The Rock" Johnson x Under Armour "Iron Paradise Tour" Collection Is Inspired by Classic Rock & Roll Music
Footwear

Dwayne "The Rock" Johnson x Under Armour "Iron Paradise Tour" Collection Is Inspired by Classic Rock & Roll Music

And consists of a new colorway of the Under Armour Project Rock 3 — plus special apparel.


Collegium's Pillar Destroyer High Gets Reversed "Stormtrooper" Makeover
Footwear

Collegium's Pillar Destroyer High Gets Reversed "Stormtrooper" Makeover

Luxury doesn’t have to cost an arm and a leg.

Sandy Liang Travels to Bikini Bottom For New Collaboration with Vans and SpongeBob Squarepants
Footwear

Sandy Liang Travels to Bikini Bottom For New Collaboration with Vans and SpongeBob Squarepants

Featuring two takes of the Sk8-Hi 38 DX and apparel pieces.

Yoplait's Trix Yogurt Is Back
Food & Beverage

Yoplait's Trix Yogurt Is Back

The childhood favorite returns.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.