Drake Drops Better World Fragrance House Candles In Time For Mother's Day
In partnership with Postmates.
Upon one shuffle through Drake‘s discography, it becomes evident that the Canadian rapper has a deep love for his mother, Sandi Graham — perhaps a love even deeper than that for his hometown city of Toronto. So in honor of Mother’s Day this year, the entrepreneurial chart-topper is taking things up a notch, crafting four new scents under his highly-acclaimed candle brand, Better World Fragrance House, that will arrive in an exclusive partnership with Postmates.
Drake’s special edition Mother’s Day candles will arrive as a complementary present alongside a minimum $50 USD order from a specific list of restaurants in both New York City and Los Angeles on Postmates. The NYC spots include STK Downtown, STK Midtown, Tao Uptown, Tao Midtown, Lavo, Nobu Fifty Seven and Nobu Downtown, while the LA restaurants include Nice Guy, Craig’s, BOA Steakhouse West Hollywood, BOA Steakhouse Santa Monica, Katana, TAO, Blue Ribbon Sushi, Nobu LA and Nobu Malibu.
The four exclusive aromas include “Sweeter Tings,” which is said to smells like comfortable nostalgia, “Williamsburg Sleepover,” a gender-less scent that taps into natural garden notes, “Muskoka”, a warm and woody fragrance that emulates a campfire, and “Good Thoughts,” which feature floral top notes supplemented with vibrant undertones. The candle itself is simplistic in construction, boasting a single-toned glass frame with the brand’s logo and Drake’s signature printed on the front.
Drake’s limited-time partnership with Postmates will run from Friday, May 7, through Sunday, May 9, while supplies last. The candles will also be available for purchase on Better World Fragrance House’s webstore and in store at KANDL in Toronto.
In another business initiative, Drake is investing in Overtime’s youth basketball league.
