PUMA’s Wild Rider Combines Retro Hues With Futuristic Designs

Fresh layers and innovative features on the midsole.

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Footwear
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PUMA has followed up the unveiling of its basketball-focused Court Rider by readying the launch of its forthcoming retro-inspired Wild Rider silhouette.

Bringing the brand’s selection of Futro styles to the forefront, the Wild Rider references colors and designs from various decades and mixes them with modern technologies and construction. Specifically taking inspiration from the Easy Rider II OG, this latest release combines the past and future, evolving it with fresh layers of premium fabric and futuristic circles at the midsole.

Elevating the entire Rider family, this new silhouette boasts a nylon upper with suede and leather overlays, alongside TPU detailing on the eyelet and heel, a terry towel lining and deco stitching on the upper, all atop the signature Rider foam.

Vibrant hues are mixed with industrial colors to further enhance the sneaker’s attempt at bridging the past and the future, while a formstrip that flows into a heel pull completes the look.

Dropping on April 10, PUMA’s Wild Rider will be available from the brand’s online webstore.

In other sneaker news, Salomon has honored legacy trail runners with its latest campaign.

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