The cereal celebrates everyone having a seat at the breakfast table together in support of the LGBTQ+ community. Looking a lot like your childhood favorite Froot Loops, the colorful edition features berry-flavored rainbow hearts dusted with edible glitter.
Kellogg’s and GLAAD have a long-standing partnership as they thought to revolutionize their fan-favorite All Together Cereal, which was previously only available online.
For every box purchased and receipt uploaded to Kellog’s Family Rewards official site, Kellogg’s is donating $3* to GLAAD to aid in its efforts to accelerate acceptance for the LGBTQ+ community.
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