NIGO's JINS & SUN Glasses Collection Keeps "The Good Old Days in Mind"

The legendary Japanese creative speaks on his affordable eyewear venture.

By
Fashion 
3,940 Hypes 2 Comments

NIGO’s craving for the perfect sunglasses hasn’t inspired him to collect eyewear the same way that he collects vintage denim goods but “I’ve bought hundreds of sunglasses,” he told HYPEBEAST. “All of them are randomly placed in a container.” Despite this vast personal archive, NIGO may never have to dip into his collection ever again, thanks to the launch of his JINS & SUN collection.

Not unlike Anna Wintour or his mentor, Hiroshi Fujiwara, NIGO‘s rarely ever seen without a pair of dark-lensed sunglasses. Usually perched beneath a field cap, the HUMAN MADE founder’s signature look is often informed by any number of collaborative frames or vintage shades. “I personally like thick and rugged frames,” NIGO. “They suit me well.” However, his new eyewear line includes a vast array of thicknesses and shapes, demonstrating NIGO’s far-ranging influences.

Directed by NIGO and produced by 20-year-old glasses brand JINS, JINS & SUN is driven by a straightforward ethos. “JINS & SUN focuses on functionality and materials,” NIGO said. “The theme of JINS & SUN is to wear sunglasses on a daily basis. Therefore, we have created many variations and colors.” Indeed he has: the debut JINS & SUN offering encompasses a whopping 84 different makeups across 29 unique shapes split into six marked themes. “The Launch Collection was designed with sunglasses from the good old days in mind,” NIGO noted, referring to the chunky frames that align with his own trademark look.

The half-dozen categories — “NIGO Launch Collection,” “New Standard,” “Essential,” “Pop,” “Modern” and “Sport & Active” — enjoy their own distinct design cues, ranging from the aforementioned “Launch Collection”s weighty shapes to the slim metal “Modern” frames and streamlined “Sport & Active” makeups. More balanced designs, like the “Essential” and “New Standard,” tread the space in between the more directional offerings.

Of course, such a wide selection makes for a challenging creative process. “Designing sunglasses is not as easy as designing a T-shirt,” NIGO acknowledged. “Even the slightest difference — such as 1 millimeter or less — can have a significant impact on the overall design.” This measured approach even informs the accompanying accessories, which include a cleaning cloth that looks like notebook paper and a series of hardwearing and water-repelling Tyvek cases.

All of the new styles are available on JINS & SUN’s website and JINS stores, ranging in price from $60 USD (“Essential”) to $100 USD (“NIGO Launch Collection”).

NIGO has been busy thus far in 2021, dropping a “STORM COWBOY” sake and preparing his return to the music industry.

Read Full Article

What to Read Next

NIGO Taps JINS for New Eyewear Line JINS & SUN
Fashion

NIGO Taps JINS for New Eyewear Line JINS & SUN

Just after announcing his upcoming album.

NIGO and JINS Official Launch JINS & SUN Eyewear Collection
Fashion

NIGO and JINS Official Launch JINS & SUN Eyewear Collection

140 different models for different moments.

HeeSoo Kim Explores "The Other Side of My Mind" in Latest Seoul Exhibition
Arts

HeeSoo Kim Explores "The Other Side of My Mind" in Latest Seoul Exhibition

Self-portraits that reflect dark emotions caused by the ongoing pandemic.


Daddy (James Franco & Tim O'Keefe) - Love In The Old Days
Music 

Daddy (James Franco & Tim O'Keefe) - Love In The Old Days

Last year, word surfaced that James Franco would be adding another occupation to his never-ending

Sotheby's "Buy Now Sneaker Shop" Is Offering Up 20 Ultra-Rare Nike Air Force 1s
Footwear

Sotheby's "Buy Now Sneaker Shop" Is Offering Up 20 Ultra-Rare Nike Air Force 1s

Including a pink Fat Joe “Terror Squad” PE, Virgil Abloh’s Off-White™ “MCA” collaboration and much more.

PEBBLES Bakes Birthday Cake Cereal to Celebrate Its 50th Anniversary
Food & Beverage

PEBBLES Bakes Birthday Cake Cereal to Celebrate Its 50th Anniversary

Yabba-Dabba-Doozie!

Official Look at the Nike SB Dunk Low "Wheat/Dark Purple"
Footwear

Official Look at the Nike SB Dunk Low "Wheat/Dark Purple"

Designed with similar color schemes of the Nike SB Dunk High “Papa Bear” that launched in 2006.


Twitter Bans Army of Fake Accounts Pretending to be Happy Amazon Ambassadors
Tech 

Twitter Bans Army of Fake Accounts Pretending to be Happy Amazon Ambassadors

These accounts are popping up as Amazon warehouse workers in Alabama are pushing to unionize.

Vivid Pops of Yellow Are Splashed Across This Made in England New Balance 1500
Footwear

Vivid Pops of Yellow Are Splashed Across This Made in England New Balance 1500

Another high-quality silhouette from NB’s famed Flimby factory.

UNDERCOVER and Fast-Fashion Label GU Prep Disney-Heavy Capsule
Fashion

UNDERCOVER and Fast-Fashion Label GU Prep Disney-Heavy Capsule

Jun Takahashi’s first partnership with the UNIQLO sibling is rich with staple silhouettes.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.