Vacheron Constantin Joins Watchfinder & Co's Part Exchange Scheme

Eight Richemont brands will now take trade-ins against new watch purchases.

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Vacheron Constantin is the latest Richemont-owned watch brand to enter into a part exchange scheme set up by pre-owned luxury watch retailer and stablemate, Watchfinder & Co.

Richemont, which owns Vacheron Constantin as part of a portfolio of some of the world’s best known watch brands, acquired Watchfinder & Co in 2018 and spent the next two years integrating the UK-based but international-facing company into the group’s business model.

The acquisition allows Richemont’s watch brands to boost its volume of new watch sales, with the part exchange system making its watches more attractive to clients, whilst also being able to feed pre-owned stock to its Watchfinder business. The model now gives the group multiple opportunities to be involved in the sale of individual watches, from new through to pre-owned.

Vacheron Constantin becomes the latest Richemont brand to join the scheme with A. Lange & Sohne, IWC, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis and Montblanc already onboard. 

Customers can receive an instant quote on the value of their own watch against the purchase of a new watch. If agreeable the watch can then be sent for appraisal and final valuation at one of  Watchfinder & Co.’s accredited service centres.

Watchfinder & Co was established in the UK in 2002 but now has showrooms in France, Germany, Switzerland, the US and Hong Kong.

Elsewhere in watches, one of the rarest watches in the world surfaces at London dealer, A Collected Man.

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