Reddit Spends Entire Marketing Budget on Five-Second Super Bowl LV Ad

During the Super Bowl LV championship game between the Tampa Bay Buccaneers and Kansas City Chiefs, those tuned in caught a unique ad from Reddit caught in between the big name spots.

The short five-second commercial took over television screens all around the nation with a powerful message highlighting what has happened on the site. Utilizing its signature post format, Reddit reaffirmed the power of its community in reference to r/WallStreetBets GameStop stock rally that sent waves throughout the financial world. The website used the ad to show how “underdogs can accomplish just about anything when they come together around a common idea.”

Reddit touched on why the commercial is short, noting that it couldn’t buy a full big game spot despite using its full marketing budget.

Catch Reddit’s important Super Bowl LV spot below.

What just happened? pic.twitter.com/DypRp6DeQt

— Reddit (@reddit) February 8, 2021

“Wow, this actually worked.

If you’re reading this, it means our bet paid off.

Big game spots are expensive, so we couldn’t buy a full one. But we were inspired and decided to spend our entire marketing budget on 5 seconds of airtime. One thing we learned from our communities last week is that underdogs can accomplish just about anything when they come together around a common idea.

Who knows, maybe you’ll be the reason finance textbooks have to add a chapter on “tendies.” Maybe you’ll help r/SuperbOwl teach the world the majesty of owls. Maybe you’ll even pause this 5-second ad.

Powerful things happen when people rally around something they really care about. And there’s a place for that. It’s called Reddit.”

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