The short five-second commercial took over television screens all around the nation with a powerful message highlighting what has happened on the site. Utilizing its signature post format, Reddit reaffirmed the power of its community in reference to r/WallStreetBets GameStop stock rally that sent waves throughout the financial world. The website used the ad to show how “underdogs can accomplish just about anything when they come together around a common idea.”
Reddit touched on why the commercial is short, noting that it couldn’t buy a full big game spot despite using its full marketing budget.
Catch Reddit’s important Super Bowl LV spot below.
What just happened? pic.twitter.com/DypRp6DeQt
— Reddit (@reddit) February 8, 2021
“Wow, this actually worked.
If you’re reading this, it means our bet paid off.
Big game spots are expensive, so we couldn’t buy a full one. But we were inspired and decided to spend our entire marketing budget on 5 seconds of airtime. One thing we learned from our communities last week is that underdogs can accomplish just about anything when they come together around a common idea.
Who knows, maybe you’ll be the reason finance textbooks have to add a chapter on “tendies.” Maybe you’ll help r/SuperbOwl teach the world the majesty of owls. Maybe you’ll even pause this 5-second ad.
Powerful things happen when people rally around something they really care about. And there’s a place for that. It’s called Reddit.”
In case you missed it, Subway responded to its fake tuna lawsuit with a deal on Tuna Subs.