Beyoncé Travels to Winter Wonderland for New IVY PARK x adidas "ICY PARK" Collection

The delivery features new colorways of the UltraBOOST, Forum Lo, Forum Mid and Super Sleek alongside alpine-ready apparel.

By
Fashion
25,627 Hypes 10 Comments

To no one’s surprise, Beyoncé‘s initial IVY PARK x adidas collections in 2020 were an instantaneous hit. And Queen Bey has aspirations of keeping that powerful momentum going here this season, this time for the launch of her latest winter-ready capsule fittingly entitled “ICY PARK”.

For this new campaign, the Lemonade artist travels to a winter wonderland and enlists industry notables such as Hailey Bieber, Gucci Mane, Kaash Paige, Akesha Murray and others to communicate her forthcoming apparel and footwear colorways.

On the apparel side, the two parties turn to playful monogram graphics and cozy materials such as faux shearling and performance towel terry to infuse into its pieces. Tight-to-the-body activewear, lifestyle tracksuits and accompanying accessories are available for both men and women, all of which lean on vibrant and seasonally-appropriate hues of pink, blue and a snowy white.

Segway-ing over to the footwear, consumers can anticipate new icy iterations of the UltraBoost, Forum Lo and the Super Sleek, as well as the introduction of the IVY PARK Super Sleek Boot. The array of sneaker units here are all executed in all-white in an effort to further echo the mountain-ready design ethos of the collection.

The third adidas x IVY PARK collection drops on February 19 through adidas and will be available in-store and at select global stockists on February 20. Prices range between $30 for accessories to $850 for outerwear.

Seeking more Three Stripes news? A new double-layered adidas Superstar Futureshell has just launched.

Read Full Article

What to Read Next

Beyoncé's IVY PARK and adidas Ready Latest UltraBOOST Collaboration
Footwear

Beyoncé's IVY PARK and adidas Ready Latest UltraBOOST Collaboration

Releasing alongside fresh iterations of the Forum Mid and Supersleek.

adidas Originals' New Forum Communicator Mid Looks to Chinese Inventions for Inspiration
Footwear

adidas Originals' New Forum Communicator Mid Looks to Chinese Inventions for Inspiration

Featuring an asymmetrical design, Chinese typography, straps, tags, and many other finishing touches.

Beyoncé's adidas Originals Superstar Puts Your Love (for Sneakers) on Top of a Platform
Footwear

Beyoncé's adidas Originals Superstar Puts Your Love (for Sneakers) on Top of a Platform

Fitted with a pointed toe so you can get into formation.


Ninja and adidas' New ZX 2K BOOST Collection Encourages You to "Never Settle"
Footwear

Ninja and adidas' New ZX 2K BOOST Collection Encourages You to "Never Settle"

Four colorways inspired by Ninja’s relentless pursuit of his passions.

Sole Mates: Mike Cherman and the visvim Christo
Footwear 

Sole Mates: Mike Cherman and the visvim Christo

The Chinatown Market founder riffs on how the Christo has accompanied him through his career, discusses how a sandal can be a proper luxury item and more.

Schnayderman's Celebrates "The Outsiders" for FW21
Fashion

Schnayderman's Celebrates "The Outsiders" for FW21

Inspired by “people who carve their own personal path through life.”

PUMA Delivers "Eclipse" Pack for World's Most Exciting Footballers
Footwear

PUMA Delivers "Eclipse" Pack for World's Most Exciting Footballers

Dressed in a blacked-out colorway.


A BETTER FEELING Pursues Sustainable Eyewear With 3D-Printed Sunglasses
Fashion

A BETTER FEELING Pursues Sustainable Eyewear With 3D-Printed Sunglasses

The double-ridged frame is arriving in three color options.

Greater Goods Drops Second Winter-Ready Hand-Knitted Balaclava Capsules
Fashion

Greater Goods Drops Second Winter-Ready Hand-Knitted Balaclava Capsules

One-of-one Japanese wool pieces to keep you cozy.

HAY Introduces New Furniture and Homeware Accessories for Spring 2021
Design

HAY Introduces New Furniture and Homeware Accessories for Spring 2021

Featuring new colors, materials and pieces.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.