To no one’s surprise, Beyoncé‘s initial IVY PARK x
For this new campaign, the Lemonade artist travels to a winter wonderland and enlists industry notables such as Hailey Bieber, Gucci Mane, Kaash Paige, Akesha Murray and others to communicate her forthcoming apparel and footwear colorways.
On the apparel side, the two parties turn to playful monogram graphics and cozy materials such as faux shearling and performance towel terry to infuse into its pieces. Tight-to-the-body activewear, lifestyle tracksuits and accompanying accessories are available for both men and women, all of which lean on vibrant and seasonally-appropriate hues of pink, blue and a snowy white.
Segway-ing over to the footwear, consumers can anticipate new icy iterations of the UltraBoost, Forum Lo and the Super Sleek, as well as the introduction of the IVY PARK Super Sleek Boot. The array of sneaker units here are all executed in all-white in an effort to further echo the mountain-ready design ethos of the collection.
The third adidas x IVY PARK collection drops on February 19 through adidas and will be available in-store and at select global stockists on February 20. Prices range between $30 for accessories to $850 for outerwear.
Seeking more Three Stripes news? A new double-layered adidas Superstar Futureshell has just launched.