Nike’s New “Waffle One” Expands the Parameters of Its Fictional Running Club

Introducing a new colorway and cast of characters.

Footwear
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Expanding its vast universe of fictional running clubs, Nike introduces its newest faction, the “Everybody’s Nike Running Club” and reveals the “Waffle One” sneaker as its introductory member.

Piggybacking on Nike’s theme of inclusivity, the lightweight runner incorporates a cast of varied cartoon style characters including a ninja turtle, a sleepy foot, a drippy cloud and a caged bird. This ensemble adorns the insoles of the shoe while a set of wide eyes are affixed to the tongue “Swoosh.” An earth-tone color scheme covers the sneaker in brown, forest green and hot pink, with a taupe suede tongue liner and mesh upper offset by a black leather center “Swoosh” and a juxtaposed yellow mini version next to the toe box.

Finishing off the sneaker is a paint-speckled grey outsole contrasted with a rose-colored TPU heel clip and dual stacked midsole, while the club name is circularly etched at the back pull tab.

We’ll have to wait until 2022 to cop these new earthy Waffle Ones, but its predecessor the “Waffle One SE” currently retails for $100 USD at Nike.com.

In other sneaker news, the Nike Air Max 97s have been updated in a Miami Vice-themed colorway for 2022.

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