Eagle-eyed followers of the Calvin Klein Instagram account will have noticed a few strange happenings over the past 24 hours. As a part of its latest marketing experiment, the American sportswear label has given Pete Davidson and Machine Gun Kelly full access to the official account, and it seems no topic is off-limits.
The account — which boasts over 21.5 million followers — now houses a profile image of Davidson and follows only Machine Gun Kelly’s personal account. What’s more, the pair took to Instagram Live soon after and stripped down to their Calvin Klein pants to feed each other popcorn.
This latest marketing move by the brand follows musician Saweetie recently headlining an Amazon live stream event alongside Calvin Klein.
You can keep up-to-date with the Calvin Klein Instagram account here.