Named the “anti-celeb meal,” this new marketing campaign goes in the opposite direction as Popeyes, McDonald’s, and Tim Hortons, enlisting real employees from its central Kentucky stores to promote the franchise.
Created to shed light on the industry’s labor shortage and understaffed restaurants, this new approach puts all the attention on the people that interact with customers on a daily basis, and the front-line staff that keeps each restaurant afloat. Check out some of the campaign’s imagery below.
— MediaPost (@MediaPost) December 7, 2021
— Marketing Dive (@marketingdive) December 2, 2021
In other food news, OREO THINS joins Barefoot for a cookies & cream red wine blend.