Here Are The Hottest Unique Customized Watch Drops From Browns

Unique takes on watches from Rolex and Audemars Piguet.

Watches
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Browns has become an increasingly important destination for unique, customized watches and iced-out bust downs from the most accomplished and creative aftermarket labels. The fashion retailer continues to develop its online offering, with customers now even able to virtually try on the watches they are interested in using the Browns App.

The company, which also has two physical boutiques in London, has recently taken delivery of new watches from the likes of MAD Paris and 777 adding to the choice. Here are HYPEBEAST’s picks from the collection:

MAD Paris
Rolex Milgauss
$40,129 USD
Browns FashionBrowns Fashion 

MAD Paris Rolex Milgauss

This take on Rolex’s Milgauss sees MAD Paris apply a complex DPM camouflage pattern on its stainless steel case and bracelet, using a hardwearing Diamond-Like Carbon treatment, and blacked-out hands and hour markers against the background of a dark grey dial. $40,129 USD

MAD Paris
Audemars Piguet Grande Fleur Royal Oak
$61,230 USD
Browns FashionBrowns Fashion 

MAD Paris Audemars Piguet Grande Fleur Royal Oak

The most obvious thing offered by Gerald Genta’s Royal Oak design for Audemars Piguet is the metallic real estate offered by the integrated case, bezel and bracelet features countless facets. Here MAD Paris has taken advantage of that space, creating an exclusive 33mm hand-engraved floral piece for Brown’s. $61,230 USD

MAD Paris
Rolex Cosmograph Daytona
$67,884 USD
Browns FashionBrowns Fashion 

MAD Paris Rolex Cosmograph Daytona

MAD Paris applies a 50 shades of grey approach to Rolex’s iconic chronograph, the Daytona. This one-off 40mm stainless steel Cosmograph has been microbead-blasted for a satin finish, while a sapphire crystal exhibition caseback has been added, revealing the chronograph movement. $67,884 USD

MAD Paris
Rolex Oyster Perpetual
$21,540 USD
Browns FashionBrowns Fashion 

MAD Paris Rolex Oyster Perpetual

Sometimes the simple solution is the best, as demonstrated by this brushed-finish, DLC blacked-out 36mm Oyster Perpetual with a simple silvered dial contrasting against black hands and markers. $21,540 USD

L & Jr
Black S130
$1,325 USD
Browns FashionBrowns Fashion 

L & Jr Black S130

Offering a haute horlogerie aesthetic for entry level prices, Brown’s is now offering quartz pieces from Swiss brand, L & Jr. This stainless steel piece offers chronograph functionality and retrograde days, is secured on a textured leather strap and water resistant to 50m. $1,325 USD

MAD Paris
Rolex Explorer II
$36,442 USD
Browns FashionBrowns Fashion 

MAD Paris Rolex Explorer II

This 42mm stainless steel black and dark grey Rolex Explorer II has been given a matte DLC coating, a new 24-hour bezel engraved with Chinese Hanzi characters and a heavily textured black dial. $36,442 USD

MAD Paris
Rolex GMT-Master II
$45,116 USD
Browns FashionBrowns Fashion 

MAD Paris Rolex GMT-Master II

The satin black finish to the bezel of this Rolex GMT-Master II appears almost blue against the matte black finish of its case, bracelet and dial, while red and white highlights serve as accents on the 24-hour bezel. $45,116 USD.

To check out the full watch collection, and more be sure to visit the Browns website.

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