Browns has become an increasingly important destination for unique, customized watches and iced-out bust downs from the most accomplished and creative aftermarket labels. The fashion retailer continues to develop its online offering, with customers now even able to virtually try on the watches they are interested in using the Browns App.
The company, which also has two physical boutiques in London, has recently taken delivery of new watches from the likes of MAD Paris and 777 adding to the choice. Here are HYPEBEAST’s picks from the collection:
MAD Paris Rolex Milgauss
This take on Rolex’s Milgauss sees MAD Paris apply a complex DPM camouflage pattern on its stainless steel case and bracelet, using a hardwearing Diamond-Like Carbon treatment, and blacked-out hands and hour markers against the background of a dark grey dial. $40,129 USD
MAD Paris Audemars Piguet Grande Fleur Royal Oak
The most obvious thing offered by Gerald Genta’s Royal Oak design for Audemars Piguet is the metallic real estate offered by the integrated case, bezel and bracelet features countless facets. Here MAD Paris has taken advantage of that space, creating an exclusive 33mm hand-engraved floral piece for Brown’s. $61,230 USD
MAD Paris Rolex Cosmograph Daytona
MAD Paris applies a 50 shades of grey approach to Rolex’s iconic chronograph, the Daytona. This one-off 40mm stainless steel Cosmograph has been microbead-blasted for a satin finish, while a sapphire crystal exhibition caseback has been added, revealing the chronograph movement. $67,884 USD
MAD Paris Rolex Oyster Perpetual
Sometimes the simple solution is the best, as demonstrated by this brushed-finish, DLC blacked-out 36mm Oyster Perpetual with a simple silvered dial contrasting against black hands and markers. $21,540 USD
L & Jr Black S130
Offering a haute horlogerie aesthetic for entry level prices, Brown’s is now offering quartz pieces from Swiss brand, L & Jr. This stainless steel piece offers chronograph functionality and retrograde days, is secured on a textured leather strap and water resistant to 50m. $1,325 USD
MAD Paris Rolex Explorer II
This 42mm stainless steel black and dark grey Rolex Explorer II has been given a matte DLC coating, a new 24-hour bezel engraved with Chinese Hanzi characters and a heavily textured black dial. $36,442 USD
MAD Paris Rolex GMT-Master II
The satin black finish to the bezel of this Rolex GMT-Master II appears almost blue against the matte black finish of its case, bracelet and dial, while red and white highlights serve as accents on the 24-hour bezel. $45,116 USD.
To check out the full watch collection, and more be sure to visit the Browns website.