adidas Expands Its Metaverse Journey With New Four-Way Collaboration

With Bored Ape Yacht Club, Pixel Vault’s Punks Comic and crypto investor Gmoney.

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adidas is expanding its journey into the metaverse with a new four-way collaboration with Bored Ape Yacht Club, Pixel Vault’s Punks Comic and crypto investor Gmoney.

This morning, the collaborators took to social media to reveal images of a forthcoming collaboration with the sportswear company. The posts from their respective accounts only revealed sneak peek imagery with no additional details about the nature of the collaboration.

Earlier this month, adidas expanded its metaverse activity with the launch of a POAP (Proof of Attendance Protocol) on the adidas CONFIRMED app. The new launch offers digital tokens to select users, which offers a new way for adidas to determine its most loyal CONFIRMED app users.

“This digital collectible is our way of rewarding you for following your curiosity as we explore this new age of originality together,” said adidas in a statement. “This token proves you were here from the beginning of this journey. Keep it safe — it may come in handy.”

With today’s initial announcement, stay tuned for more information about the forthcoming four-way collaboration.

In related news, New Balance reworks its Caravan Moc Low winter slip-ons.

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