Loyle Carner and Timberland Want to Make London Greener and Healthier

The final instalment of the pair’s ‘Nature Needs Heroes’ campaign.

By
Fashion
1,797 Hypes 0 Comments

British musician Loyle Carner has teamed up with Timberland for the final installment of its ‘Nature Needs Heroes’ campaign, an urban greening project that’s seen the musician transform an area in Croydon before handing it back to the residents.

Found opposite Thornton Heath train station, Loyle has led the regeneration alongside London National Park City in a movement to make the capital greener and healthier. The new community square will act as a space for locals to access calm and peace and a place to be proud of, while also raising awareness about environmental issues.

“Feels good to be home. I was lucky to grow up around green space, but in my area that’s not how it is for everyone,” said Loyle Carner. “I took a small but vital step in the right direction to bring more green space to the Croydon community. I’m still moved that Timberland would support such a grassroot initiative, and help us link up with London National Park City.”

The local community took a leading role in bringing it together, adding their own finishing touches to the space to make it alive and welcoming. Members of the community were given a time slot, to comply with social distancing guidelines, and invited down to plant something and make their own contribution to the future of their community.

The project kicked off last October when Loyle Carner teamed up with Timberland and LNPC to promote positive change for local communities and the environment on his home turf of Croydon, a notorious concrete jungle. The first phase of the urban greening development at Thornton Heath was also marked with an open community event involving locals to provide feedback and input into the project.

You can keep up-to-date with all Timberland’s Urban Greening projects here.

In other news, Universal Works has unveiled its vibrant Fall/Winter 2020 collection.

Read Full Article

What to Read Next

Disney to Lay Off 28,000 Employees in Florida and California Theme Parks
Travel 

Disney to Lay Off 28,000 Employees in Florida and California Theme Parks

The company has been massively affected by COVID-19.

TAKAHIROMIYASHITA TheSoloist.'s SS21 Simply Pursues the Beauty of Garments
Fashion

TAKAHIROMIYASHITA TheSoloist.'s SS21 Simply Pursues the Beauty of Garments

The Japanese designer strives to break the boundaries of gender, color and age.

HAVEN Debuts Handcrafted 2020 Eyewear Collection
Fashion

HAVEN Debuts Handcrafted 2020 Eyewear Collection

Made with eco-friendly plant-based cellulose acetate.


Riccardo Tisci Will Not be Leaving Burberry for Versace
Fashion

Riccardo Tisci Will Not be Leaving Burberry for Versace

Donatella herself has “firmly denied” the speculation.

Kraft Is Releasing a Pumpkin Spice Mac and Cheese
Food & Beverage

Kraft Is Releasing a Pumpkin Spice Mac and Cheese

Watch out, Starbucks.

LeBron James' SpringHill Entertainment and Universal Pictures Sign Four-Year Deal
Entertainment 

LeBron James' SpringHill Entertainment and Universal Pictures Sign Four-Year Deal

The two companies have already started on three projects.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.