Stay Home Snaps: Miniswoosh

Studio ALCH founder Alexandra Hackett on how she’s switching up the Swoosh during the quarantine.

By
Fashion 
11,888 Hypes 13 Comments

Alexandra Hackett, or Miniswoosh as she’s better known, hasn’t let the coronavirus crisis stop her creativity. Instead, the young designer — who heads up Studio ALCH — has expanded her portfolio, creating homeware essentials such as her Nike-inspired rugs. 

Never one to shy away from a challenge, Miniswoosh has picked up a host of new hobbies and ways to stay productive. The Australia native has also found a cure for homesickness, and makes sure she doesn’t go without a new pair of Nike sneakers, or two. 

What’s your daily routine?

I wake up at 7.30 a.m., have breakfast and catch up on the news and practice Spanish for half an hour or so. Then I’ll usually stretch and go for a run — I’m training for a half-marathon at the moment! The actual race got postponed, but I’m just going to do a test race anyway. After my run, I’ll get started in the “studio,” working on some personal projects or completing some of my coursework. I’m using this time to complete an online MBA Essentials course at LSE. I usually finish up around 5 p.m., cook dinner and then read a book. I’m trying to steer clear of watching too much TV at the moment.

Where in your home do you like to work?

I’m lucky enough to have a spare bedroom in my flat, so I’ve turned that into a make-shift studio. I have my Mac, a couple of sewing machines and my rug tufting gear in there.

What do you wear while working from home?

I try to dress up occasionally but usually, I’m just in either a full Nike tracksuit or some silk pajamas.

How do you stay in a good headspace in isolation?

I’m just keeping myself busy and using this time as a chance to catch up on a lot of projects I’ve been wanting to start and/or finish for a long time. Running puts me in a really good mental space to start my day too.

What are you listening to and doing for fun?

I’ve been feeling quite nostalgic lately so I’ve been listening to Triple J (an Australian radio station). For fun, I’ve been tufting rugs! It’s a new skill that I taught myself, so I’m still learning but it’s really fun to do something out of my comfort zone.

What have you been inspired by while working from home?

Nike is a constant source of inspiration, and also a lot of my books that I’ve collected over the years. This time has been a great opportunity to go through my shelves.

How are you enjoying your sneakers at the moment?

That’s a hard one because I’m mostly just wearing running shoes at the moment! With that said though, I have picked up a couple of pairs — the new Aqua Rifts and the OG Silver Spiridon Cage — which I’ve worn when I go on my weekly supermarket run. Naturally, they’re in mint condition having been worn mostly inside, so I’m not complaining about that. I usually rinse my trainers as soon as I get them!

Read Full Article

What to Read Next

Junji Ito Quashes Reports of Horror Project With Hideo Kojima (UPDATE)
Gaming

Junji Ito Quashes Reports of Horror Project With Hideo Kojima (UPDATE)

Rumours had spread of a collaboration between the two.

'Cowboy Bebop' Soundtrack to Release on Vinyl For the First Time Outside Japan
Music

'Cowboy Bebop' Soundtrack to Release on Vinyl For the First Time Outside Japan

The 2-LP vinyl drops November 2020.

Apple Patents Bone Conduction Technology for Potential AirPods 3
Tech

Apple Patents Bone Conduction Technology for Potential AirPods 3

The same technique near-deaf composer Beethoven used to hear sounds.


IIUVO Wants to Disrupt The World of Fragrance With New Release, "BULLSHIT"
Fashion

IIUVO Wants to Disrupt The World of Fragrance With New Release, "BULLSHIT"

Taking a stand against the industry’s “tired narratives and archaic marketing ploys.”

Beyoncé Drops "Already" Video And 'The Lion King: The Gift Deluxe'
Music

Beyoncé Drops "Already" Video And 'The Lion King: The Gift Deluxe'

The video arrives just hours before its debut on Disney Plus.

Yet Another Yayoi Kusama Show Has Been Postponed
Arts

Yet Another Yayoi Kusama Show Has Been Postponed

The fourth exhibition cancellation for the artist since lockdowns began.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.