Bally Pledges to Make Mountains Cleaner

The brand also commits to building new sustainable mountain trails.

By
Travel
3,403 Hypes 5 Comments

Back in 2019, Swiss luxury brand Bally set out its mountain preservation agenda with the launch of its Peak Outlook initiative. This saw the brand journey on an expedition to the summit of Mount Everest and remove more than one tonne of waste along the way.

Following last year’s launch, the brand has expanded its mountaineering efforts by introducing Bally’s Peak Outlook Foundation, a pledge that commits to cleaning up eight 8,000 meter Himalayan mountains and Japan’s Mount Fuji – as well as building new sustainable trails to access the summit of Mount Kilimanjaro.

While a return to Mount Everest this year has been cancelled due to the coronavirus pandemic, the brand announced its support for the Himalayan region with a series of expeditions over the course of two years. Collaborating again with Nepalese environmentalist Dawa Steven Sherpa, Bally will clean the basecamps of the region’s eight highest mountains.

Bally will also launch its Peak Outlook Capsule in November, a collection of technical apparel and outdoor equipment that will see 100% of net proceeds go towards these conservation projects.

To find out more about Bally’s initiatives, visit the brand’s website.

In other news, U.S. Congress has passed a bill to create a National Museum of the American Latino.

Read Full Article

What to Read Next

‘Ghost of Tsushima’ Is The Fastest-Selling New Title Ever on PS4
Gaming

‘Ghost of Tsushima’ Is The Fastest-Selling New Title Ever on PS4

PlayStation is having a very good year.

BAPE BLACK and foot the coacher Craft Rugged "Chaos Mountain Boots"
Footwear

BAPE BLACK and foot the coacher Craft Rugged "Chaos Mountain Boots"

Embellished with .925 sterling silver.

Twitter is Now Banning Links to Hate Speech and Violence
Tech

Twitter is Now Banning Links to Hate Speech and Violence

Closing a loophole users were previously abusing.


Nike Pulls Out of Goodyear Facility Citing COVID-19 Impact
Footwear 

Nike Pulls Out of Goodyear Facility Citing COVID-19 Impact

The project was a $184 million USD investment.

PCS Collectibles and Sideshow Immortalize Scarlet Spider in New Figure
Design

PCS Collectibles and Sideshow Immortalize Scarlet Spider in New Figure

Pre-orders opening July 30.

YSTRDY’s TMRRW Refines Classic American Staples for FW20
Fashion

YSTRDY’s TMRRW Refines Classic American Staples for FW20

Embodying rich textures and warm earth tones.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.