Joshua Vides Turned a Sketch Into Success

Known for his stencil artwork, the artist reminisces on his CLSC days and talks about opening a coffee shop.

By
listen
Joshua Vides Turned a Sketch Into Success
Business of HYPE
10,703 Hypes 6 Comments

Listen and subscribe to our podcast from your mobile device:
Via Apple Podcasts | Via Spotify | Via Anchor

Business of HYPE is a weekly series brought to you by HYPEBEAST Radio and hosted by jeffstaple. It’s a show about creatives, brand-builders, entrepreneurs and the realities behind the dreams they’ve built. On the Season 7 finale, Jeff sits down with artist, Joshua Vides.

Vides is well known for his monochromatic stencil work that blurs the line of dimension, which can be seen on everything from sneakers and purses, to experiential art installations, chapels and more. The California native originally started in the streetwear scene however, when in 2009, he started his own brand, CLSC, while also working for cultural stalwart The Hundreds. At his brand’s peak, Vides raked in over a million dollar in sales, found a permanent home in Zumiez and attracted a number of investors. Despite its momentum however, Josh left in April 2017 to consult — a career he found to be taxing and challenging. At 28, married with two children, Josh tells us he was broke, aimless and exhausted of his options. 

“I was just so lost in the sauce. I had watched Abstract—the Tinker Hatfield episode. I’m like, ‘Where’s all the other sketches? Where’s all the shit that no one’s ever seen?’ And I was like wait… everything starts out a sketch. Literally the next morning I ran to my wife like here’s the concept. Making everything look like the beginning, taking everything to the origin — the flat sketch shoe. Then went outside, found a pair of Reeboks in my garage, spray-painted them white, and it was a whole thing.”

Josh began building his portfolio on Instagram, drawing on Nike Air Force 1s, Modernica chairs, parking lots, BE@RBRICKS, and his most signature piece, traffic cones. In February 2018, while living paycheck to paycheck, he took a gamble by renting a storefront space for a popup exhibit, using $8,000 USD of his $10,000 USD savings. The two-day installation was a success and led to his next opportunity of working at the 2018 NBA All-Star Game. Soon after, business began to boom as his client list grew to include the MLB, T-Mobile, Converse, Fendi, Herschel and more.

Within a few years, Josh has transformed from streetwear owner to a multimedia artist. He attributes his early work as “school” for his current success, from having an agency and brand, to his early days of being a firefighter. For him, it’s about knowing how to “understand different situations of one project.” Constantly innovating his craft, Josh is well aware of the ephemeral nature of the industry and says he’s always trying to “better himself.”

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Don’t forget to leave a comment and write a review. Feel free to ask Jeff any questions on Twitter @jeffstaple or via email at questions@businessofhype.com.

This episode features references to the following:

2:20 – Joshua Vides, artist
4:55 – CLSC
5:20 – Ben & Bobby Hundreds
5:37 – The Hundreds
5:46 – Mixed Media Productions
7:12 – Working at The Hundreds
7:35 – Managing CLSC
10:40 – Quit CLSC
11:28 – Zumiez
13:00 – Magic Tradeshow
13:19 – Seventh Letter
18:10 – Moving to agency
23:04 – Beginning of sketches
23:40 – Frank Cooke
24:31 – Nike Air Force 1
26:00 – Tinker Hatfield
28:01 – Modernica chair
28:19 – BE@RBRICK
28:28 – Painting outside
36:22 – Creating a pop-up
38:00 – NBA All Star Weekend
38:57 – Game 7
48:00 – The Hollywood Roosevelt
48:18 – T-Mobile
53:00 – MLB
60:55 – Turning down a gig
62:50 – Converse
67:14 – Complexcon
69:51 – Advice
71:28 – Fendi
73:09 – Matte Black Coffee

 

Read Full Article
Host
Jeffstaple
In collaboration with
Byt.nyc
Director
Daniel Navetta
Sound
David Rogers-Berry
Producer
Sidney Pacampara, Christina Hong/Hypebeast
Photographer
Ali Imam
Editor
Christina Hong/Hypebeast

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

101 Users Online

What to Listen to Next

The HYPE Report: Supreme's Nike Air Force 1 Low, Lil Uzi Vert's 'Eternal Atake' and More

The HYPE Report: Supreme's Nike Air Force 1 Low, Lil Uzi Vert's 'Eternal Atake' and More

Also discussing YEEZY Season 8, NYC’s art week and the all-new Batmobile.

Listen
5,406 Hypes 1 Comments

The HYPE Report: Coronavirus Threatening 2020 Tokyo Olympics, Raf Simons as Prada's New Co-Creative Director and More

The HYPE Report: Coronavirus Threatening 2020 Tokyo Olympics, Raf Simons as Prada's New Co-Creative Director and More

Also discussing the 5Pointz graffiti lawsuit and the upcoming ‘Candyman’ trailer.

Listen
3,140 Hypes 3 Comments

Nick Morgenstern Is on a Mission to Serve the Best Ice Cream in America

Nick Morgenstern Is on a Mission to Serve the Best Ice Cream in America

The Founder of Morgenstern’s Finest Ice Cream tells us how he built New York’s most popular ice cream parlor.

Listen
10,598 Hypes 10 Comments


Dre Hayes' Key to Success: Don't Be Bitter, Evolve

Dre Hayes' Key to Success: Don't Be Bitter, Evolve

Co-Founder of The Foundation breaks down what it takes to run a successful business that manages other businesses.

Listen
6,156 Hypes 0 Comments

The HYPE Report: The Death of Rapper Pop Smoke, adidas YEEZY QNTM and More

The HYPE Report: The Death of Rapper Pop Smoke, adidas YEEZY QNTM and More

Our editors also discuss Supreme’s SS20 lookbook and Jeff Bezos’ $10 billion USD Earth Fund.

Listen
10,415 Hypes 0 Comments

Jessica Washick Is a Nail Artist Designing the Most Covetable Air Force 1's

Jessica Washick Is a Nail Artist Designing the Most Covetable Air Force 1's

Nike designer by day and nail artist by night, she tells us how she balances the two careers.

Listen
20,319 Hypes 5 Comments

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.